Absolut No Label

R.I.P. - No longer made

alc./vol: 40%

Proof: 80°

Vintage: Non-vintage

Aged: No age statement

Product of: Product of Sweden Sweden

As the (peelable) front label declares, “In an Absolut world there are no labels”. If nothing else this bottle will be purchased to be emptied and filed with some other liquid. The bottle is iconic and the concept absolute genius.

To quote Kristina Hagbard, Global PR Manager at The Absolut Company, “For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo”. Well much to Dan, our Graphic Wonder’s disappointment, this Absolut bottle is not quite naked. Its dignitary and/or band recognition is assured by both the “Country of Sweden Absolut” silver medallion with an image of Lars Olsson Smith and the bottom strip label carrying the producer’s details. As the bottle label instructs, “pull here”, and you’ll find both these labels are easily removable. More than can be said for the annoying UK duty stamp and the transparent back label which carries the barcode and the legalese.

Review and Tasting


Sample not received so no tasting notes available.

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Product Information

Closure: Screw / Stelvin cap

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