Welcome to the world of Shot-Tails: Jameson's range of deconstructed cocktail serves separates out the spirit from each drink's other ingredients and presents the combination in two shot glasses.
At one level Shot-Tails are a rebellion from cocktail culture - arguably a more blue-collar style of consumption - allowing drinkers to appreciate the spirit in its unadulterated form. At another the collection reflects a trend to deconstruct food and drink and re-imagine the way the constituent parts can be presented - they represent a nod to the work of experimental chefs such as Heston Blumenthal. The concept is being rolled out internationally, based around six core serves designed to reflect aspects of the whiskey's taste profile. Jameson is hoping bartenders embrace the idea and create their own twin-serve shots.
The whiskey is served at room temperature, while the other ingredients are shaken up as normal with ice, then strained. Shot-Tails are designed to be sipped - responsible drinking dictates shots should not be shot - with Jameson keen that drinkers sip the whiskey first before alternating between the two glasses. Garnishes on some of the serves discourage shooting too.
Ed McAvoy, Jameson's UK brand ambassador, said the range has been trialled at events and that they have gone down a storm. "Shot-Tails are a fun, engaging and approachable way of drinking whiskey. They preserve the purity of the spirit, but are still aligned to the values of cocktail culture - a drink only tastes as good as the ingredients you put in it so there's no excuse to cut corners.
"Hopefully the bar community can take these initial serves, then create their own interpretations and help cement Shot-Tails as a new drinking style."
Jameson Pear & Butterscotch
Glass: 2 x shot glasses
25ml Jameson
10ml butterscotch schnapps
20ml pear juice
Method: Pour Jameson into a shot glass. Combine the rest of the ingredients into a Boston glass and shake with ice. Fine-strain into a second shot glass.
Jameson Mini Sour
Glass: 2 x shot glasses
Garnish: 2 drops Angostura bitter
Ingredients:
25ml Jameson
15ml fresh lemon juice
10ml sugar syrup
Dash Angostura bitters
Dash egg white
Method: Pour 25ml Jameson into a shot glass. Pour the rest of the ingredients into a Boston glass and dry shake. Add ice and shake again. Fine-strain into a second shot glass.
Jameson Dubliner
Glass: 2 x shot glasses
Garnish: None
Ingredients:
25ml Jameson
10ml Dry Vermouth
10ml Triple Sec
10ml Fresh lime juice
Method: Pour Jameson into a shot glass Shake the rest of the ingredients with ice and strain into a second shot glass
Irish Coffeetini
Glass: 2 x Shot glasses
Garnish: Coffee beans
25ml Jameson
15ml Espresso coffee
10ml Kahlua
5ml Sugar syrup
Method: Pour 25ml Jameson into a shot glass. Pour the rest of the ingredients into a Boston glass & shake with ice. Fine-strain into a second shot glass
Jameson Barley Water
Glass: 2 x shot glasses
Garnish: Orange twist
25ml Jameson
10ml Orgeat syrup
20ml Fresh lemon juice
Method: Pour Jameson into a shot glass. Shake the rest of the ingredients with ice and fine strain into a second shot glass.
Jameson J-O
Glass: 2 x shot glasses
Garnish: None
25ml Jameson Irish Whiskey
10ml Butterscotch schnapps
30ml orange juice
Method: Pour Jameson into one shot glass. Pour Butterscotch schnapps into the same shot glass, to sit over. Pour a shot of orange juice to accompany.
