-
Wednesday 30/07/14
On this day in 1898 the Winton Motor Carriage Company suggested to readers of ScientificAmerican that they might want to "dispense with a horse", unknowingly making advertising history. It was a particularly telling line since, at the time, other road users would turn round and howl at drivers of these newfangled vehicles to "get a horse".
Winton's motor carriage cost a princely $1000, or about £20,000 today, and could reach speeds of an amazing 20mph. And the ad worked. Winton sold more than 20 of the newfangled motor vehicles, one of them to James Ward Packard, who would go on to found his own car company.
We are toasting the magic that is the modern car with a Gennaro's Sidecar, named for Jamie Oliver's mentor, Gennaro Contaldo.
Gennaro's Sidecar
The world's first car ad came out on this day
Cocktails by spirit
Recently added
Most viewed
Slow Comfortable Screw Against The Wall
SHAKE first four ingredients with ice and strain into ice-filled glass. Lastly FLOAT Galliano...
Daiquiri No.1 natural (Difford's 10:3:2 recipe)
SHAKE all ingredients with ice and fine strain into chilled glass...
Mai Tai (Trader Vic's) Cocktails
SHAKE all ingredients with ice and strain into glass filled with crushed ice...
