The inaugural London Cocktail Week went of in style. For the 5,000 people that joined in our cocktail celebrations – the seven days were jam-packed and a reminder that London has one of the richest and most diverse bar scenes in the world.
We worked with seventy sponsors, partnered with over fifty bars across the capital, ran free Routemaster buses around central London, hosted 150 events and made cocktails accessible for everyone. Our pop-up 'World Class Cocktail Lounge; in Selfridges brought record sales to the store and in the same week the Savoy Hotel reopened its doors to much acclaim. Basically – cocktails ruled.