Pernod Ricard Group
Not generally accessible
From its home in the tiny port village of Åhus on the Baltic Sea in southern Sweden, Absolut Vodka first conquered America and has since gone on to become the third best-selling spirits brand in the world. Since its inception Absolut has benefited from creative people who believed in doing things differently.
Flavoured with natural extracts of Swedish blackcurrants, which grow as far north as the Arctic Circle. Absolut Kurant was launched in 1992, in the Cosmopolitan days which followed the launch of Absolut Citron, with the result being the Metropolitan cocktail.
Launched in March 2004, this ’spirit of Absolut‘ comes in a bottle that’s more model-like, being both taller and thinner than its older sibling. In deference to its family heritage, Level is graced with a silver silhouette of the original Absolut bottle sitting like a medallion just under its neck.
Flavoured with extracts of mandarin, orange, lemon, lime and grapefruit. Launched in 1988, the success of Absolut Citron paved the way for the popularity of citrus-flavoured vodkas throughout the industry and is believed to have played a fundamental role in the creation of the Cosmopolitan.
Flavoured with mandarin and orange extracts. Launched in 1999, Absolut Mandrin benefited from the brilliant idea of painting the bottle’s punt orange to mimic the fruit. Amazingly the first 100,000 bottles had to be hand painted. If you have one unopened, do keep it, they are collector’s pieces.
As Absolut Vanilia’s official launch date of 15th March 2003 loomed near, back in Sweden they were experiencing problems applying the finish to the space-like white bottles. Production was delayed but they met the deadline by air lifting 198,000 bottles in four Jumbo Jets.
Absolut Raspberri is not a misspelling. It’s meant that way to remind you of the Swedish origin of Absolut. It’s a fitting flavour for Absolut since wild raspberries are often found in the Swedish hillsides. Absolut Raspberri was launched in 2004.
Absolut’s eighth launched in March 2006, this grapefruit-flavoured vodka comes in Absolut’s iconic bottle distinguished by what look like a couple of balloons rising from its base – oddly, like the typography, these are more orange than red, let alone ruby.
Absolut Pears was launched in 2007 with a two month “New Temptation” digital campaign, based around the shapely pear being more tempting than a plain round apple. This was the first pear-flavoured vodka and the frosted bottle incorporates the shape of the fruit into its design.
This mango and black pepper flavour was launched in August 2007 at Tales of the Cocktail, the annual bartender’s celebration of the cocktail in New Orleans. 100% profits went to various Gulf Coast charities. At the time the area was still recovering from the 2005 devastation of Hurricane Katrina.
After the success of Absolut Disco with sales of 2.9 million bottles the pressure was on to create a new limited gift pack for Christmas 2008. The result, Absolut Masquerade, is covered with 3,238 shiny red sequins and unzipped to reveal that "In an Absolut world every night is a masquerade."
The 2009 Christmas period limited edition gift-wrap bottle is clad in bottle-tight leather and studs. It “pays tribute to the vibrant, bold and irreverent world of rock” and is “at the heart of the ‘In An ABSOLUT World, You Rock’ campaign.”
Launched in September 2011 and designed by Swedish designers Skogsberg & Smart, the bottle is presented in a ‘treasure chest’ case, clad in a classic pinstripe fabric, complete with two crystal tumblers. Just 800 individually numbered bottles, each signed by the master cutter.
As the (peelable) front label declares, “In an Absolut world there are no labels”. If nothing else this bottle will be purchased to be emptied and filed with some other liquid. The bottle is iconic and the concept absolute genius.
Launched in January 2012, this limited edition represents Absolut’s sixth city-influenced flavoured vodka for the U.S. market. The passion fruit & orange blossom Absolut Miami follows Absolut New Orleans (2007), Los Angeles (2008), Boston (2009), Brooklyn (2010) and San Francisco (2011) offerings.
Part of the Absolut ‘Cities’ series of limited edition bottles, Absolut London was designed by British graphics artists, Jamie Hewlett. The bottle features seven London characters spanning the ages from Dickensian time and 18th century candy to pinstripe gent, 60’s chick, punk and 80’s casual.
Absolut Elyx is distilled from fermented single-estate winter wheat from Råbelöf, a family-owned country home in the Åhus region of southern Sweden. The vodka is distilled in a copper column still dating from the 1920s.
Pronounced ‘Freeze’, this vodkas name comes from the Danish word meaning ‘frost and ice’, a reference to its production method. It is distilled from wheat grain using a six column distillation process and a freeze distillation process said to be unique to Frïs.
Absolut Tune is a blend of Sauvignon Blanc from New Zealand’s Marlborough region and Absolut vodka. The black and gold champagne-style bottle has an outer sleeve which mimics a zipper when torn off. Launched in the USA in October 2012.
Released in November 2012, this apple and ginger flavoured vodka is designed to be mixed with juices and sodas. The bottle features a carved golden apple surrounded by white transparent ginger leaves. When filled, the golden apple appears to float due to the lens effect of the bottle.