An important part of the "behind the scenes" business side of The Pinnacle Guide is taking all the information we'll be gathering in order to award PINs, and creating reports about the top 1% of the global drinks industry, information currently in short supply. In this brand focussed panel, we will be discussing what information is useful to help brands invest their budgets in a way that best serves the wider industry. We'll also be exploring whether - if we had to charge bars a nominal fee to apply to receive a PIN in order to help cover the costs of running The Pinnacle Guide, would brands be prepared to pay into a "bursary" pot for bars who could not afford this fee.
Key Discussion Points:
Where can The Pinnacle Guide fill the gap in what is currently on offer?
What's the most interesting way of presenting data?
What is the value of regularly receiving short reports, vs long, in depth documents on a less frequent basis?