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Business Development Manager Diageo GB Bar Academy

Business Development Manager Diageo GB Bar Academy image

Company: Diageo
Location: United Kingdom, Birmingham
Contract: full-time

WAA Chosen manages the award winning Diageo GB Bar Academy and has done so for the past 15 years. The Agency also manages programmes for Diageo across Europe and The Globe.

Our 2017/2018 objective is to train over 15,000 bartenders contributing to Diageo’s key objective of growing the spirits category and we’re therefore looking for a new team member in the brand new role of Business Development Manager.

The successful candidate will spend a minimum of one day per week at our Sutton Coldfield office, and a minimum of one day at week at Diageo HQ in London. You’ll travel to managed or independent bars and restaurants working with our teams to develop creative comms to create demand for our training throughout the week.

Our new Nominations Manager will network within Diageo to plan and drive a programme of activity which is single mindedly focused on driving customer demand for DBA training (and thus nominations) – it includes but is not limited to:

Developing relationships to gain face to face meetings

Identifying and developing pre-nomination marketing activity

Creating and managing criteria that must be met in order to qualify for the training

Creating content(e.g. sales enablement documentation, case studies, product videos, website copy, blog posts,) to articulate the benefits of our training to the venues and bartenders driving significant demand for the training

Leveraging social media channels

Liaising closely with our Tour Manager and trainers to pre-empt demand/supply challenges

Targeting accounts with the greatest opportunity for measurement and evaluation driven case studies

Weekly visits out with Diageo head office and field teams

Achieving nomination numbers and driving the field teams to aim high e.g. such as targeting universities, football clubs, third spaces

Gaining feedback for refinement

Driving measurement and evaluation

Having the desire to be trained to deliver Bar Academy training
And ultimately being a Bar Academy evangelist

Degree or equivalent working experience

The successful individual will be highly driven, focused, able to hold their own in senior level conversations, persuasive and charismatic, likely with sales background and relevant sector experience or transferrable skills

Excellent written and verbal communication skills, you will be regularly presenting ideas in this role

Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the value of training to life

Being proactive and ambitious combined with self-motivation is a must.

Someone who goes the extra mile to ensure delivery against targets.

You must hold a clean, full driving licence

Salary of £35K – £40K per annum depending on experience. If you’re the perfect fit for this role please send a copy of your CV and cover letter

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