Aged: No age statement
Product of: Sweden
In a tale of two centenaries, Absolut was launched in 1979 in the now recognisable bottle 100 years after Lars Olsson Smith introduced his original ‘Absolut rent brännvin’, the vodka from which the Absolut brand was founded. Selfridges department store in London also celebrated its centenary in 2009 as the Oxford Street store founded by Harry Gordon Selfridge first opened its doors on 15 March 1909.
The clever marketing folk at V&S never miss an opportunity and so produced a Selfridges branded yellow plastic sleeve to cover their Absolut 100 bottle, which of course is exclusively available from Selfridges.
Review and Tasting
Sampled on 01/05/2011
Absolut, albeit with a bit more kick, so expect a palate with lightly peppery, malty, bready notes followed by a slight hint of dried fruit and liquorice.