The beginning of the festival of San Fermín is marked at noon today in the city of Pamplona in Spain with a rocket launched from the town square.
From tomorrow morning at 8am, and at the same time every morning until 14 July, the festival's most famous feature, the notoriously dangerous Pamplona bull-run will take place. Thousands of people will test their wit against two herds of bullocks plus six wild bulls, each weighing at least 500-600 kilograms (1,100-1,300 pounds), stampeding through the town's narrow streets. Since records began, 15 people have died at Pamplona and more than 200 have been injured.
To the competitors in this epic event we'll be wishing the best of luck with a Bull's Blood, a well-balanced cocktail infinitely more palatable than its name suggests.