The world’s largest-circulation weekly news magazine, Time, celebrates its anniversary today.
It was created in 1923, narrowly escaped being called Facts, and made its mark thanks to an innovative multimedia campaign that covered both radio and movie theatres, not to mention such cutting edge topics as "Aeronautics: A Successful Helicopter" and "Aeronautics: A Dreadnaught".
Time continues to sell today because it covers world news in a light, accessible way. Its list of the world's most influential people and its picks for Person of the Year - including, over the decades, Hitler, Obama and Mark Zuckerberg - remain news events in their own right.
We are wishing Time many happy returns, with a Ragtime, one of our favourite rye cocktails.
Copyright odd firm of sin 2016. All rights reserved