Fashion history was made today in 1873 when Levi Strauss and his business partner, Jacob Davis, received a patent from the US patent office giving them exclusive rights to strengthen working men’s trousers with metal rivets.
This act, a response to a customer who kept ripping the pockets of his trousers, transformed hard-wearing denim trousers, which had been around for years, into the items we know today as jeans. And it led, inevitably, over the years to a range of fashion statements from snow wash jeans to skinny jeans via the starlet's favourite white denim, the muffin-top and camel-toe abomination known as "jeggings", fluoro colours and, oh dear god, pink jeans on men.
We are raising a toast with a cocktail rather younger than the jean: a Rusty Nail. And, whether you like your jeans blue, black or even, heaven forfend, pink, we recommend you join us. Or you may like our good friend Jacob Briars, use the excuse to celebrate blue jeans with a blue drink such as a Blue Passion.