Gabriel Boudier Wizard returned for a third edition in search of the next unique liqueur to join Gabriel Boudier's award-winning Crème and Bartender Liqueur ranges.

One of the world's leading liqueur brands, Gabriel Boudier is a family-owned brand boasting a portfolio of over 30 crème and liqueur products, including Saffron Gin, Crème de Cassis and Pink Grapefruit.

Following previous competitions held in 2015 and 2017, the Gabriel Boudier Wizard award 2019 challenged UK bartenders to create innovative flavours with a chance for their liqueur to join the Gabriel Boudier range.


Competitors were required to create a flavour which was not commercially available in the UK market. The ingredients used had to be 100% natural and ethically sourced while there was no restriction on how bartenders could create their liqueur and could use distillation, infusion, maceration and so on.

The grand final 2020

Regional heats were held across the UK at the end of 2019 and the top four bartenders were invited to present their liqueurs at the final, culminating at the home of Gabriel Boudier in Dijon, France, on 27 January 2020, judged by the Master Wizards of Gabriel Boudier.

Find out more about the 2020 final and the winning Wizard.

The prize

Besides the cash prize of £1,000, the triumphant Wizard receives product development, followed by a launch of their unique liqueur, joining the Gabriel Boudier range and sitting alongside the previous winners, Kaffir Lime Leaf Liqueur created by Samuel Boulton and Dijon Mustard Liqueur created by Maria Vieira.