World's top drinks websites

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Musicians used to be judged on their record sales. Today digital downloads are the measure of a musician’s popularity. Similarly, 22 years ago when I started booze writing, we produced print magazines and we were judged on our circulation. Now it's unique users and page views. So, with this in mind, what are the most visited drinks related websites?

There are over 1.8 billion websites, so any website ranked in the top million is doing pretty well. Those ranked in the top 100,000 most-visited sites are doing very well - either by spending a lot of money on marketing and/or by producing appealing content.

To find how the following drinks websites rank we consulted Alexa.com. Operated by Amazon, Alexa.com shouldn't be confused with their much more recent virtual voice assistant, inexplicably also named Alexa. Anyway, Alexa monitors the traffic of every website and ranks them accordingly, updating its rankings daily from a site's traffic average across the preceding three months. Google is the world's most visited website, so Alexa ranks #1, ahead of YouTube #2 and Facebook #3.

We've tracked the rankings of the leading drinks websites and blogs for over a decade and it is telling how in recent years big money websites have entered and quickly climbed this chart, as have the shop sites. Pernod Ricard stands out with AbsolutDrinks.com, but the drink conglomerates have been slow to develop their own subtly branded websites.

Despite having a tiny team, Difford's Guide (the website you're reading) is ranked in the world's 90,000 most-visited websites. We've achieved this lofty position purely through organic growth - we don't pay any search engines to promote us (can't afford to), nor do we advertise with banners on other websites (can't afford that either). Our traffic numbers are entirely thanks to folk like you and we are only able to offer our content to you thanks to the support of drinks companies big and small - many of which are family-owned companies like our own. Many thanks to you all!

So, what are the other leading drinks websites? What sites are rising, and which have fallen? Follows all the drinks websites we know of within the top million by Alexa ranking as seen on 7th January 2019. The number in brackets is the corresponding ranking last time we updated this page on 7th January 2018 and we've continued to track the sites we started tracking years ago.

The most visited drinks websites - ranked in the world's top one million

#2,745 (⇧ from 4,111) Vivino.com The World's No.1 drinks website!
#9,924 (⇩ from 2,588) Wine-Searcher.com
#14,693 (⇧ from 16,047) BeerAdvocate.com
#20,944 (⇩ from 18,167) TheWhiskyExchange.com
#22,123 (⇩ from 18,215) DanMurphys.com.au
#23,219 (⇩ from 21,332) Liquor.com
#23,368 (⇧ from 24,582) Wine.com
#23,453 (⇧ from 42,154) Drizly.com
#24,866 (⇧ from 31,845) VinePair.com
#26,446 (⇩ from 20,801) MasterOfMalt.com
#27,265 (⇩ from 21,703) RateBeer.com
#37,955 (⇧ from 38,170) NakedWines.com
#38,116 (⇩ from 35,918) CellarTracker.com
#42,085 (⇩ from 35,345) Bevmo.com
#42,327 (⇩ from 30,265) WineFolly.com
#43,395 (⇧ from 51,470) WineMag.com
#47,116 (⇧ from 52,342) SAQ.com - Societe des Alcools du Quebec
#48,475 (⇩ from 37,655) WineSpectator.com
#57,006 (⇧ from 130,635) Flaviar.com
#61,742 (⇧ from 84,398) TheDrinksBusiness.com
#64,879 (⇧ from 89,255) Supercall.com
#66,009 (⇧ from 74,398) BrewDog.com
#70,481(⇩ from 66,680) Decanter.com
#76,688 (⇧ from 108,405) WhiskyBase.com
#80,645 (⇩ from 61,501) KLWines.com
#81,676 (⇧ from 92,261) ReserveBar.com
#85,379 (⇩ from 74,980) DiffordsGuide.com
#88,050 (⇧ from 112,124) PunchDrink.com
#88,400 (⇧ from 141,116) BeerAndBrewing.com
#100,075 (⇧ from 126,756) Distiller.com
#103,377 (⇧ from 118,304) JackDaniels.com
#108,232 (⇧ from 118,272) CraftBeer.com
#109,202 (⇩ from 99,556) JDWetherspoon.com
#119,133 (⇧ from 123,099) TheSpiritsBusiness.com
#120,262 (⇧ from 125,412) TheWhiskeyWash.com
#125,894 (⇩ from 96,949) Majestic.co.uk
#127,610 (⇧ from 143,862) ImbibeMagazine.com - USA Imbibe Magazine
#129,857 (⇧ from 171,589) Caskers.com
#132,424 (⇩ from 109,837) AbsolutDrinks.com - owned by Pernod Ricard
#134,310 (⇧ from 210,581) Beer52.com - Scotland based craft beer delivery club
#138,724 (⇩ from 119,836) KegWorks.com
#139,189(⇧ from 176,233) Pernod-Ricard.com
#146,102 (⇧ from 206,297) BreakingBourbon.com
#161,488 (⇩ from 98,388) 1001Cocktails.com
#164,453 (⇩ from 139,920) VirginWines.co.uk
#166,083 (⇩ from 134,002) Laithwaites.co.uk
#170,878 (⇩ from 146,756) InShaker.com
#174,209 (⇩ from 162,852) ScotchWhisky.com
#174,314 (⇧ from 265,483) BeverageDaily.com
#175,196 (⇧ from 223,559) TheBar.com - owned and operated by Diageo
#176,636 (⇩ from 132,329) BBR.com
#176,706 (⇧ from 223,038) WhiskyAuctioneer.com
#182,467(⇩ from 145,491) MixThatDrink.com
#182,777 (⇧ from 193,517) BarProducts.com
#189,192 (⇩ from 130,590) JancisRobinson.com
#191,745 (⇧ from 212,139) TheDrinkShop.com
#193,921 (⇧ from 288,701) FoodBev.com
#196,532 (⇩ from 147,686) RumUndCo.de
#201,258 (⇧ from 205,513) 1000Corks.com
#211,042 (⇩ from 60,594) DrinksMixer.com
#213,367(⇧ from 258,628) CocktailKingdom.com
#213,982 (⇩ from 174,614) Monin.com
#215,190 (⇧ from 276,482) CoffeeReview.com
#217,339 (⇩ from 212,687) Glenfiddich.com
#223,209 (⇩ from 109,286) RobertParker.com
#226,887 (⇧ from 321,508) MarketViewLiquor.com
#234,933 (⇩ from 185,840) TheWineSociety.com
#238,324 (⇩ from 212,884) AllAboutBeer.com
#246,322 (⇩ from 166,914) Smirnoff.com
#253,745(⇩ from 249,351) QualityLiquorStore.com
#266,625 (⇧ from 295,979) BevSpot.com
#267,780 (⇩ from 186,384) MorningAdvertiser.co.uk
#268,085(⇧ from 310,257) ScotchWhiskyAuctions.com
#268,910 (⇩ from 265,559) WineChateau.com
#272,675 (⇩ from 218,848) BarNoneDrinks.com
#275,839 (⇧ from 355,768) AceSpirits.com
#278,723 (⇧ from 752,123) MaltMadness.com
#280,161(⇩ from 244,761) RumRatings.com
#282,446 (⇩ from 198,605) Whisky.com
#285,573(⇧ from 460,275) BeerConnoisseur.com
#287,994 (⇩ from 190,146) 31Dover.com
#290,786 (⇩ from 242,065) Malts.com
#314,616(⇩ from 296,193) PatronTequila.com
#315,028(⇩ from 278,346) Barnivore.com
#316,728 (⇧ from 354,057) MakeMeACocktail.com
#322,811(⇩ from 321,061) WhiskyShop.com
#326,876 (⇧ from 432,437) whisky.auction
#329,882 (⇩ from 251,577) TalesOfTheCocktail.com
#330,195 (⇧ from 348,061) WineOfTheMonthClub.com
#336,529 (⇩ from 285,544) Tastings.com
#339,242 (⇩ from 302,872) DrinkHacker.com
#357,820 (⇩ from 290,792) Camra.org.uk
#371,025 (⇩ from 156,458) Revolution-bars.co.uk
#371,314(⇩ from 248,515) Weinquelle.com
#371,960 (⇧ from 409,694) Just-Drinks.com
#383,926 (⇧ from 421,561) SMWS.com
#395,571(⇧ from 582,505) TheGiniSin.com
#397,147 (⇩ from 337,401) WorldsBestBars.com - owned and operated by Pernod Ricard
#411,380 (⇧ from 589,967) BarGiornale.it
#429,736 (⇩ from 263,345) GinFoundry.com
#432,483 (⇩ from 261,889) Proof66.com
#433,129(⇧ from 560,420) BeverageTradenetwork.com
#433,624 (⇧ from 434,112) TheGlenlivet.com
#452,385 (⇩ from 414,426) EyeForSpirits.com
#452,532 (⇩ from 379,523) Mixology.eu - Germany
#452,811(⇩ from 337,523) BelgiumInABox.com
#487,211(⇧from 552,569) AllBarOne.co.uk
#490,388(⇧ from 572,872) Alcademics.com
#496,820 (⇩ from 401,333) Ardbeg.com
#522,291 (⇧ from 625,391) BarSchool.net
#533,773 (⇩ from 376,098) TheDrinkNation.com
#536,871 (⇩ from 527,473) JeffreyMorgenthaler.com
#540,701(⇩ from 445,505) Ciroc.com
#550,675 (⇩ from 431,992) WhiskyNotes.be
#552,414 (⇩ from 508,802) Adnams.co.uk
#564,735 (⇧ from 829,478) TheCocktailProject.com
#565,175 (⇩ from 478,146) ABarAbove.com
#568,540(⇧ from 586,394) BeerMerchants.com
#570,130 (new entry) InfosBar.com
#579,906 (⇧ from 583,560) TheRumHowlerBlog.com
#631,850 (⇧ from 751,161) InternetWines.com
#638,870 (⇧ from 834,356) AustralianBartender.com.au
#639,533(⇩ from 572,265) Imbibe.com - UK Imbibe Magazine
#664,744 (⇩ from 630,142) Glenmorangie.com
#679,471(⇩ from 392,744) ChilledMagazine.com
#682,778 (⇩ from 566,705) DrinkSpirits.com
#683,569 (⇧ from 790,813) AlcoholProfessor.com
#691,464 (⇩ from 538,306) GinSpiration.de
#711,455 (⇩ from 671,531) IWSC.net
#719,622 (⇩ from 360,232) NatalieMaclean.com
#747,544 (⇩ from 570,140) Just-Whisky.co.uk
#748,262 (⇩ from 596,349) BeAtOne.co.uk
#749,461(⇧ from 771,072) BarSmarts.com
#758,335 (⇩ from 416,277) Connosr.com
#790,888(⇩ from 613,305) Perrier.com
#793,561(⇩ from 697,935) HuntingSpirits.tv
#802,822 (⇧from 1,130,213) CampoluzEnoteca.com
#812,707(⇩ from 353,604) Whisky-OnlineAuctions.com
#851,586 (⇩ from 497,399) WineDirect.co.uk
#852,757 (⇧ from 1,184,013) SpiritsReview.com
#882,847 (⇩ from 682,165) Eebria.com
#886,324 (⇩ from 689,807) ScotchMaltWhisky.co.uk
#890,663 (⇩ from 741,417) InAPub.co.uk
#911,750 (⇩ from 490,131) SocialandCocktail.co.uk
#914,817 (⇩ from 784,015) Liv-Ex.com
#918,547 (⇩ from 858,097) MatthewClark.co.uk
#926,539(⇧ from 1,026,498) Urban-Drinks.co.uk
#928,498 (⇩ from 778,654) TheShakerAndTheJigger.com - owned and operated by Bacardi
#949,517(⇧ from 1,206,767) Bowmore.com
#969,817 (⇩ from 662,554) DrinkEdin.net
#986,424 (⇩ from 922,321) Wine-Pages.com
#995,579 (⇩ from 855,169) MinistryOfRum.com
#997,266 (new entry) ArtOfDrink.com
#997,558 (⇩ from 636,517) Harpers.co.uk

Drinks websites with low traffic - ranked outside world's top one million

#1,013,103 (⇩ from 723,519) LondonCocktailClub.co.uk
#1,015,129 (⇧ from 1,248,571) DistillersDirect.com
#1,025,922 (⇩ from 950,596) Cocktail.UK.com
#1,075,820 (⇧ from 1,259,556) DrinksInt.com
#1,104,341(⇩ from 701,274) Webtender.com
#1,177,775 (⇩ from 788,346) TheFatRumPirate.com
#1,183,943 (⇩ from 911,467) ShepherdNeame.co.uk
#1,201,444 (⇩ from 1,193,924) 1-877-Spirits.com
#1,249,736 (⇩ from 1,126,520) SouthernComfort.com
#1,269,710(⇩ from 998,021) DrinkUp.London
#1,303,602 (new entry) CocktailWonk.com
#1,353,936 (⇩ from 1,324,495) ChaseDistillery.co.uk
#1,368,831(⇩ from 1,236,841) Spirituosen-Journal.de
#1,414,351(⇩ from 1,334,847) JuraWhisky.com
#1,490,455 (⇧ from 3,551,379) GazRegan.com
#1,508,503 (⇩ from 819,075) BarChick.com
#1,556,306 (⇩ from 1,496,301) DrinksRetailingNews.co.uk (formerly OfflicenceNews.co.uk)
#1,564,725 (⇩ from 1,080,521) Stoli.com - inc. StartWithStoli
#1,575,774 (⇩ from 708,279) WhiskyIntelligence.com
#1,576,848 (⇩ from 937,148) BarMagazine.co.uk
#1,591,455(⇩ from 1,060,974) CocteleriaCreativa.com
#1,596,967 (⇧ from 1,653,292) SmallScreenNetwork.com
#1,753,004 (⇩ from 953,031) Distilling.com
#1,787,406 (⇩ from 728,694) WormwoodSociety.org
#1,818,901 (⇧ from 2,047,009) IlGin.It
#1,903,572(⇩ from 611,615) MyBestCocktails.com
#2,018,092 (⇩ from 1,166,940) TheDrinksReport.com
#2,070,863 (⇩ from 1,559,247) Thecocktaillovers.com
#2,140,588 (⇩ from 1,683,504) 12BottleBar.com
#2,291,680 (⇧ from 2,556,748) SummerFruitCup.wordpress.com
#2,796,129 (⇩ from 2,030,391) TheCocktailGeek.com
#2,938,431 (⇩ from 2,182,046) BoakAndBailey.com
#3,010,557(⇩ from 2,420,094) BourbonBlog.com
#3,618,711 (⇩ from 2,692,838) TequilaAficionado.com
#4,391,014 (⇩ from 3,107,685) GinMonkey.co.uk
#4,615,357 (⇧ from 4,970,995) ScotchWhisky.net
#5,459,754 (new entry) CocktailsForYor.net
#5,860,533 (⇩ from 1,588,412) DrinkUpNY.com
#6,086,463 (⇩ from 2,970,552) BarLifeUK.com
#6,194,814 (⇩ from 4,191,226) BoozeMenus.com
#7,589,589 (⇩ from 1,520,897) Vinum.info
#9,614,592 (⇩ from 3,067,498) CocktailTimes.com
#No data (⇩ from 369,468) GinFestival.com
#No data (⇩ from 766,622) TheGoodPubGuide.com
#No data (⇩ from 5,293,145) AlexanderAndJames.com
#No data (⇩ from 1,071,265) InfoDrinks.com
#No data (⇩ from 1,109,148) Wine-Now.com - "Thailand's largest wine & liquor store"

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