About

Tennessee Calling IV

The fourth instalment of Jack Daniel's renowned Tennessee Calling cocktail competition which celebrates Jasper 'Jack' Daniel creating his famous Tennessee whiskey with help and mentorship from Lutheran Minister Dan Call. Jack's entrepreneurism led him to also own two bars in downtown Lynchburg, The White Rabbit and the Red Dog Saloon

The Red Dog Saloon was a Tennessee dive bar personified, offering a warm welcome and a cold drink accompanied by a soundtrack provided by the Silver Coronet House band. The White Rabbit, with its refined cocktails and the well-heeled clientele, was considered the most elegant bar in Tennessee.

Jack Daniel's, Jack's whiskey, sat equally well in both his establishments and today sits as comfortably in the world's best hotel bars as it does in your favourite rock and roll dive bar.

Resurrecting the two saloons of Jack Daniel - White Rabbit and Red Dog - 12 finalists were selected to go head-to-head in two teams of six over two nights duringL ondon Cocktail Week, under the mentorship of industry stalwarts, Tom Loosli from Original Sin and Rich Hunt from Mint Gun Club.

The teams were judged by Erik Lorincz and Cam Dawson on the themes of entrepreneurship, creativity, quality and consistency, with the winning team, The White Rabbit, discovering the home of Jack Daniel's and the trip of a lifetime in Nashville and Lynchburg, Tennessee.

Unlike other competitions, there is no first, second or third – instead, the full team of six winners were flown to Lynchburg, Tennessee to explore the home of Jack Daniel's.

Find out more about the winning team here.

Jack Daniel's Rye image

Jack Daniel's Rye

Introduced in 2017, this Tennessee rye whiskey is made with the first new Jack Daniel’s mashbill since 1866 comprising: 70% rye, 18% corn and 12% malted

Jack Daniel's Single Barrel Rye image

Jack Daniel's Single Barrel Rye

Introduced 2016, this is the Single Barrel Collection edition of Jack Daniel’s Tennessee Rye whiskey, made using the first new Jack Daniel’s mashbill

Jack Daniel's Old No.7 Brand image

Jack Daniel's Old No.7 Brand

Jack Daniel's is a Tennessee whiskey and was named No.7 by Mr Jack himself in 1887 – no one knows why.

Jack Daniel's Tennessee Honey image

Jack Daniel's Tennessee Honey

Launched in 2010 and made by blending Jack Daniel's Old No. 7 with honey liqueur developed in Brown-Forman’s Louisville plant to have a nutty flavour

Gentleman Jack image

Gentleman Jack

As with Old No. 7, the distillate used to make Gentleman Jack is slow-dripped through 10 feet (3m) of densely packed hard sugar maple charcoal over 3 days

Jack Daniel's Green Label image

Jack Daniel's Green Label

Popular belief has it that Jack Daniel’s was originally sold with a green label at a lower age, the black label only launched after Jack’s death in

Jack Daniel's Single Barrel image

Jack Daniel's Single Barrel

Jack Daniel’s Single Barrel is made by the same process as Jack Daniel’s Old No.7 but tends to be aged for 5½ to 6 years (certainly never less than

Jack Daniel's Maxwell House Commemorative Bottle image

Jack Daniel's Maxwell House Commemorative Bottle

The Maxwell House bottling is one in a range of commemorative bottles containing the same whiskey as the standard No.7 Black Label, although the alcoholic

Jack Daniel's Silver Select image

Jack Daniel's Silver Select

This line Jack extension was developed for the travel-retail (duty-free) market. Silver Select is basically Jack Daniel’s Single barrel but with better

Jack Daniel's Monogram image

Jack Daniel's Monogram

Released early in 2007 as a travel retail (duty free) exclusive, Monogram is now longer made so has become something of a collector’s piece. Comparable

Jack Daniel's Old No.7 Cola image

Jack Daniel's Old No.7 Cola

This black and white can with familiar Jack Daniel’s branding and red highlights proclaims its contents to be “A perfect mix of whiskey & cola”.

Jack Daniel's White Rabbit Saloon image

Jack Daniel's White Rabbit Saloon

This 2012 limited edition Jack Daniels bottling celebrates the 120 anniversary of the opening of the White Rabbit Saloon in 1892. One of two bars “Mr

Jack Daniel's Sinatra Select image

Jack Daniel's Sinatra Select

Launched December 2012, this special edition Jack Daniel’s whiskey honours Frank Sinatra, a devoted fan of the Tennessee Whiskey. It is matured in “Sinatra

Tennessee Fire image

Tennessee Fire

Launched in the U.S. April 2014, “Jack Fire” is made with Jack Daniel’s Old No. 7 whiskey with a proprietary red hot cinnamon liqueur.

Jack Daniel's Unaged Tennessee Rye image

Jack Daniel's Unaged Tennessee Rye

Released late in 2012, this “white whiskey” is the first time since before Prohibition that the Jack Daniel Distillery has used a new grain recipe.