Words by: Owen Martin & Timo Janse
The Chivas Masters is a global competition that celebrates bartenders who demonstrate cutting-edge skill and creativity and share Chivas Regal’s core values of community, collaboration and generosity. It offers bartenders a once in a lifetime opportunity to grow their skills in a collaborative environment where they can learn from peers, alumni and industry experts from across the globe.
This year, the theme revolves around Chivas’ principal belief that Blended is Better, in life and in Scotch, with “YOUR BLEND”.
Every one of us are made up of different things; there's different aspects of us, of our personality, that blend together to create who we are, and complete us. Therefore bartenders are being asked to create an original Chivas cocktail inspired by what makes them a blend; A blend of ingredients that tells a story of who YOU are, what drives you, and something you are ultimately proud of.
The cocktail must be classic in style, and easily replicable.
Two kick-off events will mark the official start to the 2019 competition in The Netherlands; one in Amsterdam on Tuesday 26th February at Vesper and one in The Hague on Wednesday 27th February at Spark in The Hilton.
Chivas Regal Brand Ambassador Owen Martin will talk through the different stages of the competition and will be joined by The Netherlands 2017 winner Wouter Bosch who will share his own experiences and provide some top tips for the applications. Follow the links to sign up! Even if you can't make it to the kick-off event you can still register to receive all necessary info. However, it is a lot less fun that way!
Summary of the Netherlands competition & key dates:
Applications (cocktail recipe & photo) can be submitted online at www.chivas.com between 25TH FEBRUARY 2019 at 00:00 and 25TH MARCH 2019 at 23:59.
The Chivas expressions which can be used for submissions are Chivas 12, Chivas Extra, Chivas 18 & Chivas Mizunara.
The Top 20 will be notified shortly after applications close and invited to a special event in Amsterdam on 8TH APRIL 2019.
The Top 20 will be visited & their entry judged in their own bar throughout April. A Final 7 will be notified by 1ST MAY 2019.
The Final 7 will promote their cocktail during the Chivas Masters Week between 6TH MAY 2019 to 12TH MAY 2019.
The Netherlands final will take place on 21st MAY 2019 as an official afterparty to the Perfect Serve Barshow!
The Netherlands winner will travel to the UK to compete globally against other bartenders from around the world and will visit Strathisla distillery in Scotland, the home of Chivas Regal, taking part in a series of masterclasses and intense individual and team challenges in which their skills and creativity will be tested.
The global winner will be crowned Chivas Masters Global Champion 2019 and will win:
The chance to travel with Chivas around the world to iconic cities to inspire the next bartenders (in 3 key cities to be determined by Rhys Wilson).
The chance to represent the Chivas Masters and Chivas Masters Collective at 2 International trade shows (To be revealed later this year).
Attend the Chivas Masters Global Final in 2020 as an Alumnus.
Participate in an innovation project with the Chivas Blending team.
CHIVAS MASTERS COLLECTIVE 2019:
The winning team at the Global Final will be crowned ‘Chivas Masters Global Collective 2019” and each member of the team will be invited to travel twice more as a collective to represent Chivas Masters at some of the most aspirational industry trade shows.
if you’re looking for inspiration for your application, Chivas Regal Custodian Master Blender Colin Scott will be hosting a series of exclusive blending sessions and tastings during Amsterdam Cocktail Week!
Here you can hear about the craftsmanship and heritage of Chivas from the guardian himself. Tickets are available here
Don't wait any longer and get involved!