World's top drinks websites

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Musicians used to be judged on their record sales. Today digital downloads are the measure of a musician’s popularity. Similarly, 20 years ago when I started booze writing, we produced print magazines and we were judged on our circulation. Now its “unique users” and “page views”. So, with this in mind, what are the most visited drinks related websites?

There are over 1.8 billion websites, so any website ranked in the top million is doing pretty well. Those ranked in the top 100,000 most-visited sites are doing very well - either by spending a lot of money on marketing and/or by producing appealing content.

To find how the following drinks website's rank we consulted Alexa.com. Operated by Amazon, Alexa.com shouldn't be confused with their much more recent virtual voice assistant, inexplicably also named Alexa. Anyway, Alexa monitors the traffic of every website and ranks them accordingly, updating its rankings daily from a site's traffic average across the preceding three months. Google is the world's most visited website, so Alexa ranks #1, ahead of YouTube #2 and Facebook #3.

We've tracked the rankings of the leading drinks websites and blogs for over a decade and it is telling how in recent years big money websites have entered and quickly climbed this chart. Pernod Ricard stands out with AbsolutDrinks.com leading the pack. The drink conglomerate's may have been slow to develop their own subtly branded websites, but some are making up for lost time.

Despite having a tiny team, Difford's Guide (the website you're reading) is ranked in the world's 80,000 most-visited websites. We've achieved this lofty position purely through organic growth - we don't pay any search engines to promote us (can't afford to), nor do we advertise with banners on other websites (can't afford that either). Our traffic numbers are entirely thanks to folk like you and we are only able to offer our content to you thanks to the support of drinks companies big and small - many of which are family-owned companies like our own. Many thanks to you all!

So, what are the leading drinks websites and blogs? What sites are rising, and which have fallen? Follows all the drinks websites we know of within the top million by Alexa ranking as at 7th January 2018. The number in brackets is the corresponding ranking last time we updated this page on 1st January 2017.

The most visited drink websites - ranked in the world's top million

#2,588 (⇧ from 3,126) Wine-Searcher.com The World's No.1 drinks website!
#4,111 (⇧ from 5,558) Vivino.com
#16,047 (⇩ from 9,645) BeerAdvocate.com
#18,167 (⇧ from 26,585) TheWhiskyExchange.com
#18,215 (⇧ from 23,833) DanMurphys.com.au
#20,801 (⇧ from 35,599) MasterOfMalt.com
#21,703 (⇧ from 29,860) RateBeer.com
#21,332 (⇧ from 32,236) Liquor.com
#24,582 (⇧ from 26,473) Wine.com
#30,265 (⇧ from 39,898) WineFolly.com
#31,845 (added 07/Jan/18) VinePair.com
#35,345 (⇧ from 48,750) Bevmo.com
#35,918 (⇧ from 52,338) CellarTracker.com
#37,655 (⇧ from 54,275) WineSpectator.com
#38,170 (⇧ from 48,958) NakedWines.com
#42,154 (⇧ from 79,117) Drizly.com
#51,470 (⇧ from 66,133) WineMag.com
#52,342 (⇩ from 48,942) SAQ.com - Societe des Alcools du Quebec
#60,594 (⇧ from 67,389) DrinksMixer.com
#61,501 (⇧ from 66,808) KLWines.com
#66,680 (⇧ from 85,108) Decanter.com
#74,398 (⇧ from 114,923) BrewDog.com
#74,980 (⇧ from 92,143) DiffordsGuide.com
#84,398 (⇩ from 79,893) TheDrinksBusiness.com
#89,255 (⇧ from 385,658) Supercall.com
#92,261 (⇧ from 143,430) ReserveBar.com
#96,949 (⇩ from 84,944) Majestic.co.uk
#98,388 (⇧ from 99,930) 1001Cocktails.com
#99,556 (⇧ from 133,989) JDWetherspoon.co.uk
#108,405 (⇧ from 168,462) WhiskyBase.com
#109,286 (⇧ from 246,263) RobertParker.com
#109,837 (⇧ from 110,812) AbsolutDrinks.com owned by Pernod Ricard
#112,124 (⇧ from 234,573) PunchDrink.com
#118,272 (⇩ from 164,637) CraftBeer.com
#118,304 (⇧ from 155,642) JackDaniels.com/
#119,836 (⇧ from 161,399) KegWorks.com
#123,099 (⇧ from 136,173) TheSpiritsBusiness.com
#125,412 (⇧ from 258,480) TheWhiskeyWash.com
#126,756 (⇧ from 479,019) Distiller.com
#130,590 (⇧ from 185,792) JancisRobinson.com
#130,635 (⇧ from 216,019) Flaviar.com
#132,329 (⇧ from 147,524) BBR.com
#134,002 (⇧ from 141,988) Laithwaites.co.uk
#139,920 (⇩ from 165,226) VirginWines.co.uk
#141,116 (⇧ from 235,009) BeerAndBrewing.com
#143,862 (⇧ from 238,105) ImbibeMagazine.com - USA Imbibe Magazine
#145,491 (⇧ from 227,317) MixThatDrink.com
#146,756 (⇧ from 329,324)US.InShaker.com
#147,686 (⇧ from 171,971) RumUndCo.de
#156,458 (⇧ from 222,468) Revolution-bars.co.uk
#162,852 (⇧ from 221,809) ScotchWhisky.com
#166,914 (⇧ from 175,565) Smirnoff.com
#171,589 (⇧ from 221,424) Caskers.com
#174,614 (⇧ from 312,188) Monin.com
#176,233 (⇩ from 138,671) Pernod-Ricard.com
#185,840 (⇧ from 193,993) TheWineSociety.com
#186,384 (⇧ from 258,312) MorningAdvertiser.co.uk
#190,146 (⇩ from 150,614) 31Dover.com
#193,517 (⇧ from 206,368) BarProducts.com
#198,605 (⇧ from 386,466) Whisky.com
#205,513 (⇧ from 334,842) 1000Corks.com
#206,297 (⇧ from 470,066) BreakingBourbon.com
#210,581 (⇧ from 412,641) Beer52.com - Scotland based craft beer delivery club
#212,139 (⇩ from 196,278) TheDrinkShop.com
#212,687 (⇧ from 258,667) Glenfiddich.com
#212,884 (⇧ from 311,046) AllAboutBeer.com
#218,848 (⇩ from 194,813) BarNoneDrinks.com
#223,038 (⇧ from 553,904) WhiskyAuctioneer.com
#223,559 (⇩ from 171,602) TheBar.com - owned and operated by Diageo
#242,065 (⇧ from 377,547) Malts.com
#244,761 (⇧ from 383,557) RumRatings.com
#248,515 (⇩ from 245,889) Weinquelle.com
#249,351 (⇩ from 237,303) QualityLiquorStore.com
#251,577 (⇧ from 301,939) TalesOfTheCocktail.com
#258,628 (⇧ from 408,026) CocktailKingdom.com
#261,889 (⇧ from 364,457) Proof66.com
#263,345 (⇧ from 398,979) GinFoundry.com
#265,483 (⇧ from 274,888) BeverageDaily.com
#265,559 (⇩ from 238,626) WineChateau.com
#276,482 (⇩ from 185,405) CoffeeReview.com
#278,346 (⇧ from 375,841) Barnivore.com
#285,544 (⇧ from 428,809) Tastings.com
#288,701 (⇧ from 259,413) FoodBev.com
#290,792 (⇩ from 241,739) Camra.org.uk
#295,979 (⇧ from 660,822) BevSpot.com
#296,193 (⇧ from 361,524) PatronTequila.com
#310,257 (⇧ from 558,534) ScotchWhiskyAuctions.com
#302,872 (⇧ from 319,138) DrinkHacker.com
#321,061 (⇧ from 604,635) WhiskyShop.com
#321,508 (⇧ from 720,207) MarketViewLiquor.com
#337,401 (⇧ from 429,529) WorldsBestBars.com - owned and operated by Pernod Ricard
#337,523 (⇧ from 976,006) BelgiumInABox.com
#348,061 (⇧ from 468,823) WineOfTheMonthClub.com
#353,604 (⇧ from 518,008) Whisky-OnlineAuctions.com
#354,057 (⇧ from 547,910) MakeMeACocktail.com
#355,768 (⇩ from 334,368) AceSpirits.com
#360,232 (⇩ from 128,154) NatalieMaclean.com
#376,098 (⇧ from 502,713) TheDrinkNation.com
#377,547 Malts.com - owned and operated by Diageo
#369,468 (⇧ from 479,019) GinFestival.com
#379,523 (⇧ from 475,299) Mixology.eu - Germany
#392,744 (⇧ from 842,610) ChilledMagazine.com
#401,333 (up fom 645,438) Ardbeg.com
#409,694 (⇧ from 280,694) Just-Drinks.com
#414,426 (⇧ from 634,689) EyeForSpirits.com
#416,277 (⇧ from 594,772) Connosr.com
#421,561 (added 07/Jan/18) SMWS.com
#431,992 (⇩ from 416,142) WhiskyNotes.be
#432,437 (added 07/Jan/18) whisky.auction
#434,112 (⇧ from 536,124) TheGlenlivet.com
#445,505 (⇧ from 546,563) Ciroc.com
#460,275 (⇩ from 868,100) BeerConnoisseur.com
#478,146 (⇩ from 688,127) ABarAbove.com
#490,131 (added 07/Jan/18) SocialandCocktail.co.uk
#497,399 (⇧ from 545,761) WineDirect.co.uk
#508,802 (⇩ from 493,536) Adnams.co.uk
#527,473 (⇧ from 717,900) JeffreyMorgenthaler.com
#538,306 (⇧ from 661,198) GinSpiration.de
#552,569 (⇩ from 540,639) AllBarOne.co.uk
#560,420 (⇩ from 440,903) BeverageTradenetwork.com
#566,705 (⇧ from 571,137) DrinkSpirits.com
#570,140 (⇧ from 1,118,062) Just-Whisky.co.uk
#572,265 (⇧ from 769,130) Imbibe.com - UK Imbibe Magazine
#572,872 (⇩ from 559,881) Alcademics.com
#582,505 (⇧ from 972,270) TheGiniSin.com
#583,560 (⇧ from 628,786) TheRumHowlerBlog.com
#586,394 (⇩ from 454,225) BeerMerchants.com
#589,967 (⇧ from 702,875) BarGiornale.it
#596,349 (⇩ from 437,569) BeAtOne.co.uk
#611,615 (⇩ from 484,704) MyBestCocktails.com
#613,305 (⇩ from 510,966) Perrier.com
#625,391 (added 07/Jan/18) BarSchool.net
#630,142 (⇩ from 596,940) Glenmorangie.com
#636,517 (⇩ from 460,690) Harpers.co.uk
#662,554 (⇧ from 701,532) DrinkEdin.net
#671,531 (⇧ from 772,094)IWSC.net
#682,165 (⇧ from 748,706) Eebria.com
#689,807 (⇧ from 830,763) ScotchMaltWhisky.co.uk
#697,935 (⇩ from 683,453) HuntingSpirits.tv
#701,274 (⇩ from 506,808) Webtender.com
#708,279 (⇩ from 454,498) WhiskyIntelligence.com
#723,519 (⇧ from 980,807) LondonCocktailClub.co.uk
#728,694 (⇧ from 1,335,652) WormwoodSociety.org
#741,417 (⇩ from 699,279) InAPub.co.uk
#751,161 (⇧ from 877,929) InternetWines.com
#752,123 (⇩ from 374,176) MaltMadness.com
#766,622 (⇩ from 752,377) TheGoodPubGuide.com
#771,072 (added 07/Jan/18) BarSmarts.com
#778,654 (⇧ from 1,216,841) TheShakerAndTheJigger.com - owned and operated by Bacardi
#784,015 (⇧ from 876,440) Liv-Ex.com
#788,346 (added 07/Jan/18) TheFatRumPirate.com
#790,813 (⇧ from 1,133,741) AlcoholProfessor.com
#819,075 (⇩ from 522,968) BarChick.com
#834,356 (⇩ from 715,910) AustralianBartender.com.au
#855,169 (⇩ from 846,928) MinistryOfRum.com
#858,097 (added 11.Jan.18) MatthewClark.co.uk /a>
#911,467 (⇩ from 401,429)
ShepherdNeame.co.uk
#922,321 (⇧ from 1,467,906) Wine-Pages.com
#937,148 (⇩ from 854,661) BarMagazine.co.uk
#950,596 (⇧ from 1,547,548) Cocktail.UK.com
#953,031 (⇧ from 1,699,893) Distilling.com
#998,021 (⇩ from 513,275) DrinkUp.London

Drinks sites with low traffic - ranked outside world's top million

#1,026,498 (⇧ from 1,401,166) Urban-Drinks.co.uk
#1,060,974 (⇧ from 1,628,956) CocteleriaCreativa.com
#1,071,265 (⇩ from 1,056,263) InfoDrinks.com
#1,080,521 (⇧ from 1,222,875) Stoli.com - inc. StartWithStoli
#1,109,148 (⇩ from 1,067,024) Wine-Now.com - "Thailand's largest wine & liquor store"
#1,166,940 (⇩ from 1,046,319) TheDrinksReport.com
#1,126,520 (⇩ from 1,087,285) SouthernComfort.com
#1,130,213 (⇩ from 572,157) CampoluzEnoteca.com
#1,184,013 (⇩ from 1,146,712) SpiritsReview.com
#1,193,924 (⇩ from 864,452) 1-877-Spirits.com
#1,206,767 (⇧ from 1,725,167) Bowmore.com
#1,236,841 (⇩ from 853,389) Spirituosen-Journal.de
#1,248,571 (added 12/Mar/18) DistillersDirect.com
#1,259,556 (⇩ from 473,745) DrinksInt.com
#1,324,495 (⇩ from 701,664) ChaseDistillery.co.uk
#1,334,847 (⇩ from 1,375,586) JuraWhisky.com
#1,496,301 (⇧ from 1,904,373) DrinksRetailingNews.co.uk (formerly OfflicenceNews.co.uk)
#1,520,897 (⇩ from 1,499,393) Vinum.info
#1,559,247 (⇩ from 1,266,894) Thecocktaillovers.com
#1,588,412 (⇩ from 306,533) DrinkUpNY.com
#1,653,292 (⇧ from 1,678,711) SmallScreenNetwork.com
#1,683,504 (⇧ from 2,577,550) 12BottleBar.com
#2,030,391 (⇧ from 1,687,379) TheCocktailGeek.com
#2,047,009 (⇧ from 3,332,526) IlGin.It
#2,182,046 (⇩ from 2,674,543) BoakAndBailey.com
#2,420,094 (⇩ from 1,765,258) BourbonBlog.com
#2,556,748 (⇧ from 2,737,344) SummerFruitCup.wordpress.com
#2,692,838 (⇧ from 4,066,832) TequilaAficionado.com
#2,970,552 (⇧ from 2,975,313) BarLifeUK.com
#3,067,498 (⇩ from 2,362,151) CocktailTimes.com
#3,107,685 (⇩ from 3,019,500) GinMonkey.co.uk
#3,551,379 (⇩ from 2,882,433) GazRegan.com#4,191,226 (⇧ from 6,369,452) BoozeMenus.com
#4,970,995 (⇩ from 2,050,667) ScotchWhisky.net
#5,293,145 (⇩ from 691,822) AlexanderAndJames.com
#no data (⇩ from 10,312,232) DefinitiveDrinkingGuide.com - owned and operated by Diageo

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