London Cocktail Week
Words by Difford's Guide
Photography by London Cocktail Week
London's most vibrant, exciting and cocktail-drenched week will take place again in October, but the excitement will last longer than the typical week-long celebration. Yes, London Cocktail Week will return for an entire month in 2020, supporting the London bar scene during this difficult period.
In a drive to help overcome the crippling impact on hospitality from Covid-19, London Cocktail Week will be celebrating the London bar scene during a month-long festival and helping consumers gain confidence in returning to their favourite bars in the capital.
Celebrated throughout October, the festival will be supported by spirits companies Diageo, Brown-Forman, Edrington-Beam Suntory & Moët Hennessy, as well as 26 individual brands. The team have adapted the festival for the 'new normal' we find ourselves in and will not be running The Cocktail Village in 2020, but instead will encourage cocktail enthusiasts to visit participating venues, many of which will be small, independent businesses.
London Cocktail Week will return with £6 Cocktail Tours, in-venue brand activations and an at-home element to the festival. For more information, head over to LondonCocktailWeek.com for further updates, timetables and participating bars.
"We've worked tirelessly for a decade to put our city firmly on the map as the cocktail capital of the world and we now occupy a unique position as the conduit between drinks brands, bars and thousands and thousands of consumers. As such, we feel it is our duty to use our platform and our voice to provide a solid, trusted foundation to support small businesses within our trade, and help get the London bar scene back where it should be. We feel hugely grateful for the incredible backing of this mission from our sponsors and believe that London can act as a blueprint to show other major cities around the world what can be achieved when an industry shows a united front in the face of adversity," says Hannah Sharman-Cox and Siobhan Payne, Co-Owners and Organisers of London Cocktail Week.
Siobhan Payne and Hannah Sharman-Cox