Florian Beuren

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Florian Beuren is the UK Jägermeister Brand Ambassador. Originally from Germany, Florian moved to London in 2001 where he started work as a bartender in TGI Fridays.

In our interview he talks about his route into and subsequent success in the drinks industry, from TGI Fridays to his current role at Jägermeister, as well as the history of the brand which is 5th generation family owned. He explains his mission is to show people how versatile the drink can be; from the ubiquitous shot to ways in which it blends perfectly in classic cocktails.

See some of Florian's Jägermeister recipes here:
Naughty German
Jägermeister Old Fashioned
Purple Stag

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Brand Ambassador


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