UK bartenders are invited to a party to celebrate the winner of The Vero Bartender UK final. Ten finalists will make their cocktails at Stereo, Covent Garden , on 27th February 2024 in front of a panel of judges. Join them for the Trade after-party during which the winner will be announced!
The Vero Bartender competition has returned with the concept of 'A Timeless Spirit' which highlights the versatility of Amaro Montenegro as well as its heritage, by selecting an era in the past or future with bartenders challenged to create a cocktail with Amaro Montenegro inspired by those times.
The theme for the current edition is The 90s Calling, a discovery journey into a colourful decade that gifted the world with many trends and inspiration.
The finalists will present their cocktail creations to a panel of judges, including Chelsie Bailey - ex-Head Bartender of the American Bar; Mia Kumari – previous UK winner; Edvinas Eddie Rudzinskas – from Cocktails for You; and Rudi Carraro, Amaro Montenegro's regarded Global Brand Ambassador. They will select the winner to compete against other bartenders from all over the world in the global final of The Vero Bartender in Italy.
After the final has taken place, Amaro Montenegro will be hosting a Trade Party offering music, food and drinks, all with a 90s vibe! So come along, kick back and enjoy the hospitality!
The winner of the national final will be awarded with an Amaro Montenegro residency trip to Italy in April during the week of the Global Final to take part in brand experiences and seminars in the beautiful city of Bologna, home of the brand. The winners will also have the opportunity to meet and spend time with influential bartenders and industry leaders. Last year, they had the opportunity to be mentored and judged by Marc Alvarez from Sips, Giulia Cuccurullo from the Artesian Bar as well as the team from Cocktails for You.
This year, the judging panel will include Giacomo Giannotti from Paradiso in Barcelona and Erica Firpo, renowned industry journalist for the Financial Times, Washington Post, Conde Nast Traveler, The Guardian and more.
"For me, The Vero Bartender is a competition that finds the people that want to go beyond themselves. Amaro Montenegro has built this competition to give a spotlight to hospitality professionals who not only understand that it is our job to share our space, stories, and creations but it is a pleasure to do so. I am so glad that I was a part of the Vero Bartender competition. Not only did I make new friends from around the globe, but we were all of the same mindset of what's really important in hospitality and what made us fall in love with our jobs- it's sharing what we have with our guests."2022 winner Mia Kumari
For more about Amaro Montenegro and The Vero Bartender see amaromontenegro.com and follow #AmaroMontenegro and #TheVeroBartender on Instagram @amaromontenegro_ww
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