Behind the numbers

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Behind the numbers

Words by Simon Difford

We have over 5,800 Difford's Guide cocktails (plus another 16,600 by our Community - thank you all!) and of these, the 100 most viewed during 2023 are listed here.

Our Top 100 Cocktails are generated by accessing the page view analytics from the international traffic to Difford's Guide. Compiled on 4th January 2024 using data from 1st January 2023 to 31st December 2023.

See cocktails placed 1-20

See cocktails placed 21-40

See cocktails placed 41-60

See cocktails placed 61-80

See cocktails placed 81-100

The Porn Star Martini was yet again our most viewed cocktail, with other podium positions closely fought over between the Gin Basil Smash, Naked & Famous, Amaretto Sour and the Espresso Martini, the latter perhaps suffering due to its views being diminished by competing pages with numerous variations.

Once again, viewing the stats by individual countries also reveals different regional favourites such as the Fluffy Duck in Australia, the Fitzgerald in Brazil, and the Paloma in Greece. And for yet another year, many of us Brits seem to prefer a Cheeky Vimto.

Covid and the resulting Lockdowns led many to become home cocktail enthusiasts, and during 2023, even more seemed to have joined their ranks, perhaps encouraged by the cost of living crisis and how much cheaper cocktails are when made at home. There also seems to be a growing trend for home entertaining, with the dinner party replacing some restaurant visits. That said, even more bars and restaurants now serve cocktails than ever, driving interest from all levels of bartenders.

Thanks to a combination of the above, traffic to Difford's Guide continues to grow, with 1.3 million users viewing 10 million pages during December alone.

The New Year is when folk like me write pieces looking back over the past year. It's also when we look forward and make predictions. Last year, and the year before, I predicted that Porn Star Martini's popularity would wane. Instead, it stayed on top for a ninth year. Perhaps 2024 will see the Gin Basil Smash prevail?

The Gimlet, presently in 61st place, is the cocktail to watch during 2024!

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