Shaken not Broken

Words by Difford's Guide

Photography by Campari

Shaken not Broken image 1

Drinks company Campari UK has teamed up with The Drinks Trust and TiPJAR to create the Shaken Not Broken relief fund for hospitality front-line workers, from bartenders and bar-backs, to dishwashers and managers.

The fund has launched in response to members of the trade facing financial hardship as a result of the covid-19 pandemic. Tips and service charges usually make up a large proportion of many hospitality workers pay and the government's furlough scheme does not take these into account. Hence, while the UK government is paying 80% of their salaries, in reality, these workers are only receiving as little as half their usual pay.

The Drinks Trust, the UK drinks industry charity, will administer the funds to those who need support most, focusing on three key areas:

  • Financial assistance; monetary grants for those struggling with hardship
  • Educational grants; for those looking to train and increase their employment opportunities post COVID-19
  • Wellbeing grants; including therapy services, sleep and insomnia treatment, and mindful drinking advice

Find out more about how The Drinks Trust will administer the funds.

"Working with Campari UK on this Shaken Not Broken Fund will enable us to help thousands of struggling hospitality workers nationwide. The generous £100K donation by the company will propel us forward significantly, and we hope many more people come forward to donate too so we can help those hospitality workers hit hardest by the pandemic in their local area," said Ross Carter, CEO of The Drinks Trust.

Donations to the initiative can be made on the Shaken Not Broken Fund page on TiPJAR, the virtual tipping platform supporting the cause. Donors can select areas they wish to offer their support, including areas outside of London such as Bristol, Glasgow, and Liverpool, and their contributions will go directly to front-line hospitality workers in the area.

Campari UK kicked off the fund pledging £100,000 to the cause. This follows a further £16,000 donation to The Drinks Trust from Campari UK employees, a donation matched by the charity, bringing the sum to over £32,000.

Brad Madigan, the Managing Director of Campari UK, said, "The total closure of the UK On Trade as a result of COVID-19 is having a very real impact on the livelihoods of many workers across the hospitality industry – and will continue to do so well into the immediate future. Now more than ever, our UK hospitality family needs all of our support."

If you'd like to donate to the cause, please visit the TiPJAR donation page.

The UK relief fund aligns with the Shaken Not Broken global initiative by Campari Group, a series of donations across the world to charitable causes supporting those impacted by the crisis.

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