Brilliant founder storytelling
Successful brands have an authentic story to tell; one which talks about their provenance, production and people. Here's a guide on brilliant storytelling.
Today's discerning drinkers are not only just interested what they're drinking - they want to know who makes it, where they make it and why they make it. As a result, telling your story well is one of the lowest cost/highest impact campaigns you can deploy in modern drinks marketing.
This manual encourages entrepreneurs to hone your brand story, capture the most important elements to focus your narrative on and provide useful provocations and inspiration.
Westward American Single Malt Whiskey
Launched January 2012, Westward is an American malt whiskey made from 100% Pacific Northwest two-row malted barley, fermented with Scottish and American
Stauning Peated Single Malt
Unusually, Stauning distillery have their own maltings to produce the peated malted barley from which this Danish whisky is double distilled using traditional
Stauning Young Danish Rye
Unusually, Stauning malt a combination of rye and a small amount of malted barley in-house. This is fermented and twice distilled in traditional copper
Seedlip
Launched in September 2015 and named after the basket traditionally used to sow seeds, Seedlip is a blend of six non-alcoholic botanical distillates made
Belsazar Vermouth Dry
Belsazar Vermouths are based on wines from Germany's South Baden region and are fortified with Schladerer fruit brandy, produced by a family-run company
Belsazar Vermouth White
Belsazar Vermouths are based on wines from Germany's South Baden region and are fortified with Schladerer fruit brandy, produced by a family-run company
Belsazar Vermouth Red
Belsazar Vermouths are based on wines from Germany's South Baden region and are fortified with Schladerer fruit brandy, produced by a family-run company
Belsazar Vermouth Rose
Belsazar Vermouth Rosé is flavoured with infusions of pink grapefruit, orange blossom, pomeranze, raspberries and redcurrants.
