2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Secrets for a longer life...
Better together

One Circle & the Nolet Grind

Another one chance

Joy Comes In The Morning

Cleaner & Greener

Bee Grown Up

Taproots
Bartender's Promise

One Drink One Bartender

Ketel One Symbiotic Serve – The Wheel of Teal

Turning Mirrors into Windows

On Our Lips

Ugly Fruit Project

Every little helps

Traditional Market Collaboration

So Fresh & So Glean

The Martini Syndicate

Zest of Happiness

Connecting roots
Hydrophonic Garden

The bounce back initiative

The Botanical Balcony Club
Rebuilding Kumamoto Castle

Make Earth Colorful Again

Ecomanifest

Comunidad Caribe

By Growing Together

Community Garden

Schedule One!

What Are You Hungry For?

Energy Brings Back Energy

Ketel One Hive Mind
Break Bread Collective

Garden of Balance

ReBread Society

Ketel One For Each One

Square One

One Giant Cause

Ingrained

First steps matter!

Leaders of Change Jocotenango

Raise a Glass

Project K.O.R.N (Ketel One Resourceful Neighborhood)

The Butterfly Community

The Hand Up Mentorship Program

Coffee Collective

Share The Kode

The Good Samaritan
