2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

First steps matter!
Rebuilding Kumamoto Castle

Make Earth Colorful Again

Zest of Happiness

Traditional Market Collaboration

Secrets for a longer life...

Another one chance
Break Bread Collective

#Nostress

The Martini Syndicate

Leaders of Change Jocotenango

What Are You Hungry For?

Turning Mirrors into Windows

Coffee Collective

One Drink One Bartender

So Fresh & So Glean

Ketel One Hive Mind

Square One
Hydrophonic Garden

Community Garden

Ecomanifest

Garden of Balance

The Butterfly Community

Every little helps

Connecting roots

Project K.O.R.N (Ketel One Resourceful Neighborhood)

Bee Grown Up

Raise a Glass

Ketel One Symbiotic Serve – The Wheel of Teal

The Botanical Balcony Club

Ugly Fruit Project

Taproots

One Giant Cause

Share The Kode

The Hand Up Mentorship Program

Schedule One!

Energy Brings Back Energy

Ketel One For Each One
Bartender's Promise

One Circle & the Nolet Grind

By Growing Together

Cleaner & Greener
Better together

Ingrained

Comunidad Caribe

The bounce back initiative

On Our Lips

Joy Comes In The Morning

The Good Samaritan
