2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

One Giant Cause
Rebuilding Kumamoto Castle

Turning Mirrors into Windows

Ugly Fruit Project

Ketel One For Each One

Ketel One Symbiotic Serve – The Wheel of Teal

The Martini Syndicate
Bartender's Promise

One Drink One Bartender
Hydrophonic Garden

The Botanical Balcony Club

Ingrained

Another one chance

ReBread Society

By Growing Together

On Our Lips

Traditional Market Collaboration

Comunidad Caribe

Every little helps

Raise a Glass

Leaders of Change Jocotenango

Community Garden

One Circle & the Nolet Grind

Share The Kode

Project K.O.R.N (Ketel One Resourceful Neighborhood)
Better together
Break Bread Collective

Cleaner & Greener

Bee Grown Up

The bounce back initiative

First steps matter!

The Butterfly Community

Schedule One!

Square One

Garden of Balance

Energy Brings Back Energy

Secrets for a longer life...

#Nostress

Zest of Happiness

The Good Samaritan

Connecting roots

So Fresh & So Glean

Coffee Collective

Taproots

Ecomanifest

Make Earth Colorful Again

The Hand Up Mentorship Program

Joy Comes In The Morning

Ketel One Hive Mind
