2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Traditional Market Collaboration

The Good Samaritan

Raise a Glass

By Growing Together

The Hand Up Mentorship Program

Joy Comes In The Morning

On Our Lips

Energy Brings Back Energy
Hydrophonic Garden

Make Earth Colorful Again

Ketel One Hive Mind

#Nostress
Better together

Square One

Coffee Collective

Schedule One!

ReBread Society
Bartender's Promise

Project K.O.R.N (Ketel One Resourceful Neighborhood)

One Giant Cause

Ugly Fruit Project

Garden of Balance

Share The Kode

Ketel One Symbiotic Serve – The Wheel of Teal
Break Bread Collective

Comunidad Caribe

Ingrained

Leaders of Change Jocotenango

The bounce back initiative

Ecomanifest

So Fresh & So Glean

Secrets for a longer life...

Zest of Happiness

The Martini Syndicate

Bee Grown Up
Rebuilding Kumamoto Castle

Connecting roots

One Circle & the Nolet Grind

First steps matter!

Turning Mirrors into Windows

Cleaner & Greener

Every little helps

Another one chance

The Botanical Balcony Club

What Are You Hungry For?

One Drink One Bartender

Community Garden

Ketel One For Each One

The Butterfly Community
