2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.
What Are You Hungry For?
By Growing Together
The Good Samaritan
Every little helps
Cleaner & Greener
Bee Grown Up
One Circle & the Nolet Grind
The bounce back initiative
First steps matter!
Zest of Happiness
Make Earth Colorful Again
On Our Lips
Ingrained
Hydrophonic Garden
Share The Kode
Garden of Balance
Traditional Market Collaboration
Better together
Coffee Collective
#Nostress
ReBread Society
Break Bread Collective
Ketel One For Each One
Schedule One!
Secrets for a longer life...
Ecomanifest
Ketel One Symbiotic Serve – The Wheel of Teal
The Hand Up Mentorship Program
Ugly Fruit Project
The Butterfly Community
Square One
Rebuilding Kumamoto Castle
Taproots
Energy Brings Back Energy
Connecting roots
So Fresh & So Glean
Another one chance
Bartender's Promise
Leaders of Change Jocotenango
Comunidad Caribe
One Giant Cause
Project K.O.R.N (Ketel One Resourceful Neighborhood)
The Botanical Balcony Club
The Martini Syndicate
Community Garden
Joy Comes In The Morning
Ketel One Hive Mind
Raise a Glass
One Drink One Bartender