2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Ecomanifest

On Our Lips

Ketel One Symbiotic Serve – The Wheel of Teal

ReBread Society

Garden of Balance

Project K.O.R.N (Ketel One Resourceful Neighborhood)

The Hand Up Mentorship Program

So Fresh & So Glean
Rebuilding Kumamoto Castle

Schedule One!

Ugly Fruit Project

One Giant Cause
Bartender's Promise

One Circle & the Nolet Grind

Ketel One For Each One

Energy Brings Back Energy

Ketel One Hive Mind

The Good Samaritan

Share The Kode

By Growing Together
Break Bread Collective

Community Garden

Connecting roots

Taproots

Comunidad Caribe

Traditional Market Collaboration

First steps matter!

Another one chance

Turning Mirrors into Windows
Hydrophonic Garden

The Botanical Balcony Club

Secrets for a longer life...

One Drink One Bartender

Coffee Collective

Bee Grown Up

Make Earth Colorful Again

Square One

Cleaner & Greener

Zest of Happiness

Leaders of Change Jocotenango

What Are You Hungry For?

Every little helps

Raise a Glass

Joy Comes In The Morning

The Butterfly Community

The Martini Syndicate

#Nostress

Ingrained
