2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.
Comunidad Caribe
Traditional Market Collaboration
The Botanical Balcony Club
Connecting roots
Taproots
Ketel One For Each One
Rebuilding Kumamoto Castle
One Giant Cause
Ketel One Symbiotic Serve – The Wheel of Teal
Ingrained
The Good Samaritan
Community Garden
Ketel One Hive Mind
One Circle & the Nolet Grind
What Are You Hungry For?
Energy Brings Back Energy
Ecomanifest
One Drink One Bartender
Raise a Glass
Ugly Fruit Project
Leaders of Change Jocotenango
Project K.O.R.N (Ketel One Resourceful Neighborhood)
On Our Lips
Cleaner & Greener
So Fresh & So Glean
Every little helps
First steps matter!
#Nostress
Break Bread Collective
Make Earth Colorful Again
The Butterfly Community
Bee Grown Up
Turning Mirrors into Windows
The Hand Up Mentorship Program
Another one chance
The bounce back initiative
Bartender's Promise
Joy Comes In The Morning
By Growing Together
Schedule One!
Secrets for a longer life...
Garden of Balance
Share The Kode
Hydrophonic Garden
Square One
ReBread Society
The Martini Syndicate
Zest of Happiness