2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

On Our Lips

The Butterfly Community

ReBread Society

By Growing Together
Hydrophonic Garden

Ingrained

The Hand Up Mentorship Program

Zest of Happiness

The Martini Syndicate

Raise a Glass

The bounce back initiative

The Good Samaritan

Cleaner & Greener

Energy Brings Back Energy

Turning Mirrors into Windows

Every little helps

Square One

Bee Grown Up

Share The Kode

Ugly Fruit Project

Another one chance

One Circle & the Nolet Grind

Secrets for a longer life...

Ecomanifest

Taproots

One Giant Cause
Better together

Make Earth Colorful Again

Garden of Balance

One Drink One Bartender

The Botanical Balcony Club
Bartender's Promise

Leaders of Change Jocotenango

Community Garden

Traditional Market Collaboration

Comunidad Caribe

Connecting roots

Schedule One!

Ketel One Hive Mind

Ketel One For Each One

What Are You Hungry For?

Project K.O.R.N (Ketel One Resourceful Neighborhood)

Ketel One Symbiotic Serve – The Wheel of Teal

First steps matter!

#Nostress
Break Bread Collective

Coffee Collective

So Fresh & So Glean
Rebuilding Kumamoto Castle
