2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.
Ingrained
Hydrophonic Garden
The Good Samaritan
Bartender's Promise
Connecting roots
Energy Brings Back Energy
Rebuilding Kumamoto Castle
Garden of Balance
Ketel One Symbiotic Serve – The Wheel of Teal
One Giant Cause
Cleaner & Greener
On Our Lips
Taproots
First steps matter!
Square One
So Fresh & So Glean
Schedule One!
Ketel One Hive Mind
Better together
One Circle & the Nolet Grind
Share The Kode
Leaders of Change Jocotenango
The Martini Syndicate
Project K.O.R.N (Ketel One Resourceful Neighborhood)
Coffee Collective
Joy Comes In The Morning
Make Earth Colorful Again
Every little helps
Another one chance
#Nostress
The Butterfly Community
Raise a Glass
Secrets for a longer life...
Break Bread Collective
Bee Grown Up
ReBread Society
Zest of Happiness
The bounce back initiative
Community Garden
Ecomanifest
Ugly Fruit Project
By Growing Together
Traditional Market Collaboration
The Botanical Balcony Club
One Drink One Bartender
Turning Mirrors into Windows
The Hand Up Mentorship Program
Ketel One For Each One
What Are You Hungry For?