2021 Initiatives
2021 Initiatives

2021 Initiatives image 1

2021 Initiatives

Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.

The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.

As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Energy Brings Back Energy image
The Good Samaritan image
Joy Comes In The Morning image
Ketel One Symbiotic Serve – The Wheel of Teal image
One Giant Cause image
The bounce back initiative image
Community Garden image
Leaders of Change Jocotenango image
Another one chance image
On Our Lips image
ReBread Society image
Schedule One! image
Ingrained image
Project K.O.R.N (Ketel One Resourceful Neighborhood) image
Secrets for a longer life... image
The Botanical Balcony Club image
#Nostress image
Every little helps image
Raise a Glass image
Ketel One For Each One image
The Hand Up Mentorship Program image
One Drink One Bartender image
Bartender's Promise image
Bee Grown Up image
Square One image
Garden of Balance image
Ugly Fruit Project image
Traditional Market Collaboration image
Share The Kode image
Make Earth Colorful Again image
Ketel One Hive Mind image
Zest of Happiness image
The Martini Syndicate image
Comunidad Caribe image
Break Bread Collective image
What Are You Hungry For? image
One Circle image
Cleaner & Greener image
Rebuilding Kumamoto Castle image
Better together image
By Growing Together image
So Fresh & So Glean image
Connecting roots image
Taproots image
Coffee Collective image
The Butterfly Community image
First steps matter! image
Ecomanifest image
Hydrophonic Garden image
Turning Mirrors into Windows image