2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

So Fresh & So Glean

Connecting roots

Traditional Market Collaboration

Energy Brings Back Energy

Ingrained

Raise a Glass

ReBread Society

Garden of Balance

Joy Comes In The Morning

On Our Lips

By Growing Together

Zest of Happiness

Share The Kode

The Butterfly Community

One Circle & the Nolet Grind
Bartender's Promise

The Hand Up Mentorship Program

Turning Mirrors into Windows

Square One

Ugly Fruit Project

Cleaner & Greener

Project K.O.R.N (Ketel One Resourceful Neighborhood)

The Good Samaritan

Ketel One Hive Mind
Hydrophonic Garden

One Drink One Bartender

Community Garden

Coffee Collective
Rebuilding Kumamoto Castle

First steps matter!

Every little helps
Break Bread Collective

Taproots

Ecomanifest

Bee Grown Up

The Botanical Balcony Club

The bounce back initiative

Schedule One!

Ketel One Symbiotic Serve – The Wheel of Teal

Leaders of Change Jocotenango

Ketel One For Each One

One Giant Cause

The Martini Syndicate

Comunidad Caribe

Secrets for a longer life...

What Are You Hungry For?

Make Earth Colorful Again

#Nostress
Better together
