2021 Initiatives image 1

2021 Initiatives

Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.

The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.

As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Ketel One Hive Mind image
Rebuilding Kumamoto Castle image
So Fresh & So Glean image
Coffee Collective image
Raise a Glass image
What Are You Hungry For? image
Make Earth Colorful Again image
Cleaner & Greener image
Community Garden image
Another one chance image
Every little helps image
Comunidad Caribe image
Ketel One For Each One image
Bartender's Promise image
Garden of Balance image
One Drink One Bartender image
Hydrophonic Garden image
Turning Mirrors into Windows image
On Our Lips image
The Good Samaritan image
Break Bread Collective image
#Nostress image
Better together image
Zest of Happiness image
Taproots image
Share The Kode image
Joy Comes In The Morning image
Bee Grown Up image
Square One image
Secrets for a longer life... image
Ecomanifest image
Ugly Fruit Project image
One Circle & the Nolet Grind image
The Hand Up Mentorship Program image
Schedule One! image
Project K.O.R.N (Ketel One Resourceful Neighborhood) image
Ingrained image
Connecting roots image
The Botanical Balcony Club image
Leaders of Change Jocotenango image
The Butterfly Community image
Energy Brings Back Energy image
First steps matter! image
ReBread Society image
The bounce back initiative image
Traditional Market Collaboration image
The Martini Syndicate image
One Giant Cause image
By Growing Together image
Ketel One Symbiotic Serve – The Wheel of Teal image
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