How to be Newsworthy
Media is a rapidly changing beast and understanding how to get coverage for you and your bar is a constantly evolving journey. In this session, we'll cover some of the most crucial techniques to ensure that your bar has standout in a way that will catch any keen journalist (or blogger's) eye.
We'll explore what it means to be a "thought leader", how to deliver the "so what", and talk through methods of getting coverage in both traditional and new media. And in today's day and age, getting into the paper isn't the end all-be all... you can achieve newsworthiness through your own channels, so we'll explore how to craft your stories successfully to not only create positive PR but also to drive business to the bar.
Presented by Sasha Filimonov