The Drinks Trust

Get involved

Explore drinks industry events, from fundraising campaigns to community initiatives.

#STANDFAST Charity Auction

What: William Grant & Sons have organised a #STANDFAST charity auction, featuring a collection of exclusive items, rare spirits, virtual experiences, merchandise and memorabilia. Registration to bid is just £5, with all funds raised to be donated to The Drinks Trust and The BEN Scotland, including registration fees.
How to get involved: Take part in this exciting auction and support the UK hospitality industry. Hosted by Whisky.Auction, bids will be welcomed between 19-28 July 2020. From a Monkey Shoulder cocktail Konga Shaker and Tullamore D.E.W tumbler glasses, to an at-home cocktail party or a rare bottle of Glenfiddich Winter Storm 21yo, batch 1 - bidders can buy exciting, unique items while also supporting folk in need.

Limited-edition Chase charity caps

What: Chase Distillery have teamed up with The Drinks Trust to release a limited-edition run of Chase caps and all profits will be donated to The Drinks Trust.
How to get involved: Caps are currently available to buy on the Chase Distillery website. Not only will you be supporting a worthy cause, but you'll be the owner of your very own Chase X The Drinks Trust Charity Cap.

Cheers to You

What: Mixer brand The London Essence Company calls on consumers to support the drinks industry by donating to The Drinks Trust. Those who would like to get involved can text 'CHEERS2U' to 70212 to donate £10. The brand has kicked off their campaign by donating £10,000, and will also be donating 10% of its Whisky Exchange sales until July. They've also teamed up with TV bartender Merlin Griffiths @Merlinfdc4 to offer a series of insider tips and tricks to help create better drinking experiences at home.
When: from 5 May 2020
How to get involved: Donate £10 to The Drinks Trust by texting 'CHEERS2U' to 70212.

Reyka Vodka runs puffin miles for hospitality

What: Reyka Vodka organises a fundraising half marathon, lead by brand ambassador Fab Latham, with all donations going to The Drinks Trust. The Reyka Runners, consisting of over 250 bartenders from across the UK, will be lacing up for a solo run. They'll be spurred on as all participating runners will be tackling the half marathon on the same day, at the same time. The Bath-based Reyka Runner Callum Rixson will be creating a Spotify playlist for all the runners to keep moods lifted during the sprint, and all runners will receive a 'Huffin n Puffin' running t-shirt. Make a donation to the Reyka Runners.
When: 11am, 17 May 2020
Where: A marathon completed in solidarity across the UK
How to get involved: If you're a bartender, search Reyka Runners on the Strava App. Plus, follow @fabsting for further updates.

Wrestling Demons

What: Chefs, artists and bartenders team up to raise awareness of mental health issues during Mental Health Week, while also fundraising for industry charities including The Drinks Trust and Hospitality Action. Alex Fatho-Bland, from Place of the Way, has launched the campaign and brings together seven leading figures in the drinks industry, who will share their personal stories, and seven artists who will create a piece of work that interprets their story. The artwork will then be sent to some of the top bars across London as inspiration for a unique cocktail creation. The cocktails will be available for home delivery, along with the affordable piece of art, to make for a special at-home experience, to prompt conversation and raise awareness of mental health.
When: Starting the week of the 18 May 2020
Where: Social media platforms
How to get involved: #FeedTheConversation - Follow the participating bars and contributors on social media for updates on the Wrestling Demons campaign, including chef Andrew Clarke behind mental health campaign Pilot Light, The Cocktail Trading Co., Callooh Callay and Three Sheets London.