The Drinks Trust

Shaken Not Broken relief fund image 1

Shaken Not Broken relief fund

Campari UK and The Drinks Trust encourage businesses to donate 5% of their unused party budgets to hospitality staff as the UK hospitality industry faces huge losses over the festive period.

Initially launched in April 2020, the Shaken Not Broken relief fund came in response to the hardships on-trade workers faced as a result of the Covid-19 pandemic.

The UK hospitality sector could now come up against further losses of £717 million during the festive period as companies cancel or cut back on Christmas bookings. Research found a 73% drop of businesses celebrating in hospitality venues this year, while two fifths of UK businesses have cancelled or postponed all celebrations.

Campari UK and The Drinks Trust urge British businesses that can afford it to donate 5% of their unused Christmas party budgets to the UK's hospitality workers, and help provide the on-trade with much-needed support.

Businesses can make their donations to the hospitality worker relief fund through PayPal, using the reference SHAKEN, or can request an invoice by contacting

So far, the relief fund has received donations pledged by TV Dragon Sarah Willingham, The Craft Gin Club, Spinach Branding, Revolution Bars Group, Wavemaker UK, and many more.

Ross Carter, CEO of The Drinks Trust said: "We are incredibly thankful to Campari UK for running this fantastic initiative aimed at raising valuable donations for The Drinks Trust and thank you also to all the companies that have already signed up to donate a proportion of their staff party spend for 2020."

"The impact these funds will have on the lives of our colleagues and friends in the drinks industry is significant, and we would encourage others to follow Campari UK's lead by donating part of their Christmas party budget towards the Shaken Not Broken Fund and The Drinks Trust's work."

UK hospitality workers facing hardship can apply for support through the Shaken Not Broken relief fund via The Drinks Trust website.