Mix with Britvic at Dusk

As after-work drinks evolve into dinner and digestifs, your menu should shift into serves that can entice your customers into the evening. Britvic is well-placed to help bartenders elevate their offerings, with a range of premium serves that can drive profits all through the night. Our platform, Mix with Britvic, is packed with inspiration to help you stand out from the crowd.

Cocktails, mocktails and highballs, popular with the 3pm-6pm after-work crowd, also remain popular into the evening. But, between 6pm-9pm, long mixed drinks and flavoured beers come into their own too. Becoming an expert in evening serves is essential for providing quality experiences for your customers, but how can you be certain that you're stocking the varieties that meet and exceed their expectations? Here's a taste of how Mix with Britvic can help you master the occasion...

The Britvic team worked with brand ambassadors Hedonist Drinks to pinpoint a range of serves that can suit a wide variety of outlets. By choosing a selection of drinks highlighted on our Mix with Britvic platform, you can be sure that you are meeting demand and providing unforgettable moments.

What better way to get your customers to stay longer than by offering long drinks that are designed to be savoured, yet remain operationally simple for bar staff to execute?

Britvic recommends three serves suitable for any menu; gin and tonic, whiskey and ginger ale, and a screwdriver (vodka and orange juice). Each of these serves are prepared with 50ml of spirit to 200ml of a mixer and garnished with either a lime wheel or orange wedge.

The use of whisky as a premium ingredient has significantly increased in bars in recent years. 2022 was a great year for Scotch whisky as exports hit $7.5 billion.

Mocktails, meanwhile, play an important role for ensuring the nights go on longer for non-drinkers and their friends. In fact, 5.2m fewer UK adults are drinking alcohol compared to 2021 , leading to a rise in the number of alcohol-free visits to pubs, bars and restaurants, which now take up more than 1 in 3 visits to the on-trade . Therefore, it is more critical than ever for operators to offer a variety of low and no ranges to meet this demand and cater to all demographics.

For example, mixing earl grey tea, lemon Juice, Mathieu Teissiere Ginger and R Whites Lemonade creates the floral and fiery Ginger Snap.

What's more, mocktails are the difference between this audience buying a simple lemonade – or even heading home, making them must-haves for any discerning menu. Not only do they ensure consumers are still provided with a whole host of interesting flavours and options, but they also ensure that they don't feel like they must compromise on their experience and enjoyment.

There are plenty more serves to suit evening drinkers on Mix with Britvic's platform, plus you can find handy guides on different spirits, mixing styles and brand histories to expand your knowledge and hone your skills.

So, what are you waiting for? Head over to the recipe section of the Mix with Britvic platform to take your evening menus to the next level.