This, the first annual edition of Campari Red Diaries, comprises a collection of 12 cocktail stories filmed by Italian director, Ivan Olita with bartenders who created each drink as the narrators.
Each film brings to life the artistry and flair of these bartenders from all around the world while shining a light on the experiences and emotions that inspire their creativity.
Launched in November 2016, Ricetta Originale- literally 'original recipe' – refers to this pre-mixed Negroni being faithful to the original proportions
Gaspare Campari created this bittersweet red aperitif, flavoured with 68 herbs and spices, between 1860 and 1867 in the cellars of his Caffè Campari coffee
Launched in 1932, Campari Soda was an early forerunner of the RTD (read-to-drink), or alcopop, and is one of few pre-packaged cocktails to last the distance.