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Back in the 1860's, Lynchburg Lutheran Minister Dan Call, together with Distiller Nearest Green, taught a young Jasper 'Jack' Daniel the secret of making great whiskey. With Dan's mentorship, Jack went on to build a thriving enterprise. Today, some 150 years later, Jack Daniel's is one of the world's leading whiskey brands. To celebrate Jack's own mentorship, Jack Daniel's continues to inspire the next generation of bartenders with Tennessee Calling III...

Three bartenders from London, southeast and southwest England will discover the history, craft and versatility of Jack Daniel’s Tennessee Whiskey so that they can create their own story. Travelling to the USA, the three winners will then be given the unique opportunity to meet their bartending heroes and hone their craft on a trip to Tennessee and New York, helping them reach their full potential.

The first leg of their journey to Tennessee will see the winners visit New York City, to experience for themselves, how the best in the business run their bar. Working with their mentors, the three winners of Tennessee Calling will create, plan and host an event at New York’s multi-award winning The Dead Rabbit Grocery & Grog. The winners will then travel to Lynchburg, Tennessee for the ultimate distillery experience at the historic Jack Daniel Distillery.

Educational & inspirational seminar

The Tennessee Calling experience starts with an educational and inspirational seminar with an all-star line-up of presenters talking about subjects such as Entrepreneurialism, Consistency & Quality, and Creativity

Speakers include

Hannah Sharman-Cox (the creator and director of London Cocktail Week)
Rebekkah Dooley (Events, Marketing & PR Director at The Dead Rabbit, NYC)
Cam Dawson (UK Ambassador for Jack Daniels)
Chris Fletcher (Jack Daniel's Assistant Master Distiller)
Jillian Vose (Beverage Director, The Dead Rabbit, NYC)
Erik Lorincz (one of the world's most famous & accomplished bartenders)

Sign up

If you are a full-time bartender working in the south or southwest of England then you can and should experience Tennessee Calling, and the first step is to register for a very special experience held in Central London on the afternoon of Tuesday 2nd October (during London Cocktail Week). Be sure not to miss out. Register now at TennesseeCalling.com