Cheery HeeringCheery Heering

Cherry Heering hits the road with its free Workshop & Masterclass tour

As Cherry Heering prepares for its 200th anniversary in 2018 the brand is hosting a series of educational workshops and masterclasses for bartenders, by bartenders, starting in April 2017.

Developed by H Joseph Ehrmann from Elixir Bar in San Francisco, the Workshop & Masterclass tour aims to explore and inspire the different flavour pairings which are possible with Cherry Heering.

Each Workshop & Masterclass will be hosted by cocktail experts from top bars around the world. The bartenders attending will taste Cherry Heering with 12 different spirits, an array of bitters, produce and other modifiers and together with their host will explore the possibilities. Attendees will look at flavour combinations and how they come together by breaking down the construction of a cocktail and reviewing the impact of each component individually before seeing how each interacts with the others.

It is an experiential event where you will have the opportunity to explore many different flavour pairings to help you create a new 'Modern Classic' with Cherry Heering.

Over 20 events have already taken place in the US, Singapore, Canada, Ukraine and Sweden and with these successful events behind them the team is now offering the opportunity to many more bartenders around the world.

Sign me up!

The Workshop & Masterclass tour takes in over 30 countries over the coming months. There follows a list of events, who will be hosting, date, location, and a link to sign up.

If you don't see your country listed check back as some locations and dates are being finalised and will be announced soon.

Australia


20th March – Vasco Bar, Sydney
Host: Max Greco
Sign up here.

22nd March - The Beaufort & Ike’s, Melbourne
Host: Max Greco
Sign up here.

Brazil


24th April – Sao Paulo, venue tbc
Hosts: Claudia Schumacher & Marco De la Roche
Sign up here.

26th April – Rio de Janeiro, venue tbc
Hosts: Claudia Schumacher & Marco De la Roche
Sign up here.

Canada


10th April – Toronto, Cibo Wine Bar
Host: Lauren Mote
Sign up here.

24th April – Vancouver, UVA
Host: Lauren Mote
Sign up here.

Denmark


21st March – Copenhagen, Ruby
Host: Nick Kobbernagel Hovind
Sign up here.

Estonia


3rd April - Tallinn, Estonia Bartender Association Koolituskeskus
Host: Angelika Larkina
Sign up here.

Germany


3rd April - Berlin, Galander Bar Kreuzberg
Host: Rhys Wilson
Sign up here.

4th April – Cologne, Little Link
Host: Rhys Wilson
Sign up here.

5th April – Munich, Call Soul
Host: Rhys Wilson
Sign up here.

Greece


4th April – Athens, The Clumsies
Host: Vasilis Kyritsis
Sign up here.

Hong Kong


28th March – Hong Kong, Quinary
Host: Antonio Lai
Sign up here.

India


1st May – Bangalore, Bootlegger & Sahn
Host: Shreyas Patel
Sign up here.

Japan


23rd April – Toyko, Bar Triad
Host: Rogerio Igarashi Vaz
Sign up here.

Lebanon


5th April - Beirut, Central Station Beirut
Hosts: Refaat Ghostine and Kevin Haddad
Sign up here.

Mexico


21st March – Mexico City, Licoreria Limantour
Host: Jose Luis Leon Martinez
Sign up here.

New Zealand


18th April - Auckland, 1885 Britomart
Host: Max Greco
Sign up here.

19th April - Wellington, Hawthorne Lounge
Host: Max Greco
Sign up here.

20th April - Christchurch, The Dirty Land
Host: Max Greco
Sign up here.

Norway


25th April - Oslo, Himkok
Host: Monica Berg and Himkok team
Sign up here.

Singapore


8th May - Singapore, Manhattan Bar
Hosts:Philip Bischoff and Gabriel Martin Carlos
Sign up here.

South Korea


26th March - Seoul, Charles H. Four Seasons
Host: Lorenzo Antinori, formerly Dandelyan London
Sign up here.

Sweden


8th May - Stockholm, Linje 10
Host: Andreas Bergman & Ludvig Grenmo
Sign up here.

Taiwan


23rd March - Taipei, Inge's Bar Mariott Hotel
Host: Angus Zou
Sign up here.

Thailand


8th May - Bangkok, The Bamboo Bar, Mandarin Oriental
Host: Jamie Rhind and Ann Pinsuda Pongprom
Sign up here.

UK


10th April - Birmingham, Cosy Club
Host: Rhys Wilson, Happiness Forgets
Sign up here.

24th April - London, Bethnal Green Cocktail Bar
Host: Rhys Wilson, Happiness Forgets
Sign up here.

USA

20th March - Boston, United Training Centre Boston
Host:Troy Clarke
Sign up here.

10th April - Cleveland, Porco Lounge
Host: Sother Teague
Sign up here.

18th April - Denver, The Occidental
Host: Sean Kenyon
Sign up here.

26th April - Chicago, Osteria Langhe
Host: Charles Joly
Sign up here.

Background to the tour

For a small brand, Cherry Heering has a big following among top bars around the world. Its heritage stretches back to 1818 when Peter Heering opened his grocers shop in Copenhagen and sold his home-made cherry liqueur. Since then it has grown in popularity around the world and become the go-to cherry liqueur in enduring classic cocktails.

Adéle Robberstad, CEO Peter F Heering, acknowledges the role that bartenders have played in her brands success over many years and is launching the workshop and masterclass tour to build on this momentum and in particular, to inspire bartenders to appreciate its versatility in cocktails…

“Our goal is to have bartenders from around the world understand this 200-year-old product and see beyond the Singapore Sling and Blood & Sand or any other classic cocktail where Heering is a must.”

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