Cherry Heering hits the road with its free Workshop & Masterclass tour

As Cherry Heering prepares for its 200th anniversary in 2018 the brand is hosting a series of educational workshops and masterclasses for bartenders, by bartenders, starting in April 2017.

Developed by H Joseph Ehrmann from Elixir Bar in San Francisco, the Workshop & Masterclass tour aims to explore and inspire the different flavour pairings which are possible with Cherry Heering.

Each Workshop & Masterclass will be hosted by cocktail experts from top bars around the world. The bartenders attending will taste Cherry Heering with 12 different spirits, an array of bitters, produce and other modifiers and together with their host will explore the possibilities. Attendees will look at flavour combinations and how they come together by breaking down the construction of a cocktail and reviewing the impact of each component individually before seeing how each interacts with the others.

It is an experiential event where you will have the opportunity to explore many different flavour pairings to help you create a new 'Modern Classic' with Cherry Heering.

Over 20 events have already taken place in the US, Singapore, Canada, Ukraine and Sweden and with these successful events behind them the team is now offering the opportunity to many more bartenders around the world.

Sign me up!

The Workshop & Masterclass tour takes in over 30 countries over the coming months. There follows a current list of events, who will be hosting, date, location, and a link to sign up.

If you don't see your country listed check back as some locations and dates are being finalised and will be announced soon.

Brazil

25th April – Sao Paulo, venue tbc
Host: Claudia Schumacher
Sign up here.

27th April – Rio de Janeiro, Garoa Bar Lounge
Host: Claudia Schumacher
Sign up here.

Canada

24th April – Vancouver, UVA
Host: Lauren Mote
Sign up here.

Finland

3rd May - Tampere, Olympia-Kortteli
Host: Kim Rantanen
Sign up here.

4th May - Turku, Bar 4
Host: Kim Rantanen
Sign up here.

10th May - Oulu, 1Bar
Host: Kim Rantanen
Sign up here.

India

30th April – Mumbai, Aer Bar & Lounge, Four Seasons Hotel
Host: Ashish Sharma
Sign up here.

1st May – Bangalore, Bootlegger & Sahn
Host: Shreyas Patel
Sign up here.

8th May – Delhi, Perch Wine & Coffee Bar
Host: Ian Matthews
Sign up here.

Norway

25th April - Oslo, Himkok
Host: Monica Berg and Himkok team
Sign up here.

Puerto Rico

25th April - San Juan, La Factoria
Hosts: Mea Leach & Carlos Gabriel Irrizarry
Sign up here.

Singapore

8th May - Singapore, Manhattan Bar
Hosts:Philip Bischoff, Gabriel Martin Carlos, Cedric Allen Mendoza
Sign up here.

Spain

11th May - Madrid, Angelita
Host:Leo Robitschek, The Nomad, New York
Sign up here.

12th May - Barcelona, Paradiso
Host:Leo Robitschek, The Nomad, New York
Sign up here.

Sweden

8th May - Stockholm, Linje 10
Host: Andreas Bergman & Ludvig Grenmo
Sign up here.

Thailand

4th May - Bangkok, The Bamboo Bar, Mandarin Oriental
Host: Jamie Rhind and Ann Pinsuda Pongprom
Sign up here.

UK

24th April - London, Bethnal Green Cocktail Bar
Host: Rhys Wilson, Happiness Forgets
Sign up here.

USA

26th April - Chicago, Osteria Langhe
Host: Charles Joly
Sign up here.

Background to the tour

For a small brand, Cherry Heering has a big following among top bars around the world. Its heritage stretches back to 1818 when Peter Heering opened his grocers shop in Copenhagen and sold his home-made cherry liqueur. Since then it has grown in popularity around the world and become the go-to cherry liqueur in enduring classic cocktails.

Adéle Robberstad, CEO Peter F Heering, acknowledges the role that bartenders have played in her brands success over many years and is launching the workshop and masterclass tour to build on this momentum and in particular, to inspire bartenders to appreciate its versatility in cocktails…

“Our goal is to have bartenders from around the world understand this 200-year-old product and see beyond the Singapore Sling and Blood & Sand or any other classic cocktail where Heering is a must.”