Pernod Ricard Group
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Launched in the UK in October 2014, Absolut Cherrys is flavoured with 100% natural flavours and contains no added sugar. As with other flavours in the growing Absolut range the bottle has a striking modern design.
Released in November 2012, this apple and ginger flavoured vodka is designed to be mixed with juices and sodas. The bottle features a carved golden apple surrounded by white transparent ginger leaves. When filled, the golden apple appears to float due to the lens effect of the bottle.
Absolut Tune is a blend of Sauvignon Blanc from New Zealand’s Marlborough region and Absolut vodka. The black and gold champagne-style bottle has an outer sleeve which mimics a zipper when torn off. Launched in the USA in October 2012.
The 2009 Christmas period limited edition gift-wrap bottle is clad in bottle-tight leather and studs. It “pays tribute to the vibrant, bold and irreverent world of rock” and is “at the heart of the ‘In An ABSOLUT World, You Rock’ campaign.”
Absolut Pears was launched in 2007 with a two month “New Temptation” digital campaign, based around the shapely pear being more tempting than a plain round apple. This was the first pear-flavoured vodka and the frosted bottle incorporates the shape of the fruit into its design.
Absolut’s eighth launched in March 2006, this grapefruit-flavoured vodka comes in Absolut’s iconic bottle distinguished by what look like a couple of balloons rising from its base – oddly, like the typography, these are more orange than red, let alone ruby.
Absolut Raspberri is not a misspelling. It’s meant that way to remind you of the Swedish origin of Absolut. It’s a fitting flavour for Absolut since wild raspberries are often found in the Swedish hillsides. Absolut Raspberri was launched in 2004.
As Absolut Vanilia’s official launch date of 15th March 2003 loomed near, back in Sweden they were experiencing problems applying the finish to the space-like white bottles. Production was delayed but they met the deadline by air lifting 198,000 bottles in four Jumbo Jets.
Launched in 1986, this was the first Absolut flavour. It is flavoured with essential oils of roasted jalapeños, green tomato and dried herbs. Its release inspired a series of flavoured variations of the Absolut advertising theme, including ‘Absolut Mary’ with tomatoes hugging the bottle.
Flavoured with mandarin and orange extracts. Launched in 1999, Absolut Mandrin benefited from the brilliant idea of painting the bottle’s punt orange to mimic the fruit. Amazingly the first 100,000 bottles had to be hand painted. If you have one unopened, do keep it, they are collector’s pieces.
Flavoured with extracts of mandarin, orange, lemon, lime and grapefruit. Launched in 1988, the success of Absolut Citron paved the way for the popularity of citrus-flavoured vodkas throughout the industry and is believed to have played a fundamental role in the creation of the Cosmopolitan.
Launched in March 2004, this ’spirit of Absolut‘ comes in a bottle that’s more model-like, being both taller and thinner than its older sibling. In deference to its family heritage, Level is graced with a silver silhouette of the original Absolut bottle sitting like a medallion just under its neck.