2021 Initiatives
2021 Initiatives

2021 Initiatives image 1

2021 Initiatives

Building on community-led projects already inspired by the Hive Collective, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.

The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.

As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

ReBread Society image
One Drink One Bartender image
The bounce back initiative image
Bartender's Promise image
Cleaner & Greener image
Ketel One Symbiotic Serve – The Wheel of Teal image
Every little helps image
Você tem fome de quê? image
Energy Brings Back Energy image
Ketel One For Each One image
Coffee Collective image
Better together image
Hydrophonic Garden image
Traditional Market Collaboration image
First steps matter! image
Joy Comes In The Morning image
The Butterfly Community image
By Growing Together image
Square One image
The Martini Syndicate image
Turning Mirrors into Windows image
Garden of Balance image
Community Garden image
The Good Samaritan image
Rebuilding Kumamoto Castle image
Project K.O.R.N (Ketel One Resourceful Neighborhood) image
So Fresh & So Glean image
Raise a Glass image
The Botanical Balcony Club image
The Hand Up Mentorship Program image
Comunidad Caribe image
Ketel One Hive Mind image
Share The Kode image
One Giant Cause image
Ugly Fruit Project image
Make Earth Colorful Again image
Bee Grown Up image
#Nostress image
Schedule One! image
Zest of Happiness image
Leaders of Change Jocotenango image
Ecomanifest image
On Our Lips image
Another one chance image
Taproots image
One Circle image
Connecting roots image
Ingrained image
Break Bread Collective image
Secrets for a longer life... image