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Happy Birthday Cherry Heering liqueur! In 2018, this venerable liqueur and bartender's staple celebrates its bi-centenary. Like Johnnie Walker and Chivas Regal, Cherry Heering was created by a shopkeeper, Peter F Heering, who founded his small shop trading in Colonial goods in Copenhagen back in 1818 when aged 26.

By the 1920s and 30s, his liqueur, then called Cherry Cordial, was quickly growing in popularity with exports helped by ships captains who loaded the liqueur as part of their cargo when leaving the busy port of Copenhagen.

During cocktail's first heyday, Cherry Heering established itself as one of must stock classic liqueurs to grace the world's best bars, with cocktails such as the Blood & Sand featuring in the earliest and most important bartending tomes, a drink which first appeared in Harry Craddock's 1930 The Savoy Cocktail Book.

Sadly, in the intervening years many lesser vintage liqueurs and spirits have disappeared as fashions and tastes have changed, but Cherry Heering has continued to thrive, an essential in many, if not all of today's World's 50 Best Bars.

Cherry Heering is one of those classic liqueur brands, like Chartreuse, that bartenders love and respect. Consequently, Adéle Robberstad, the charming modern-day custodian and driving force behind Cherry Heering boasts an unequalled address book of the world's most talented bartenders. Hence, when Adéle approached us with the idea of asking 100 of these bartenders to create a cocktail inspired by one of Cherry Herring's 200 years we jumped at the idea. This decision was made even easier by the seven respected drinks writers (see below) Adéle has assembled to interview and write biographies of these startenders.

So, over the course of 2018 we will be featuring 100 bartenders and their Cherry Herring cocktails. Those we have already uploaded (below) reads like a bartending who's who (click on names to read).

Adrian Madio and 1835 by Theodora Sutcliffe
Evelyn Chick and 1841 by Jenny Adams
Jimmy Barrat and 1857 by Fabio Bacchi
Ashish Sharma and 1858 by Maggie Beale
Salvatore Calabrese and 1861 by Ashley Pini
Marcio Silva and 1888 by Theodora Sutcliffe
Dale DeGroff and 1897 by Hayden Wood
Monica Berg and 1913 by Jeffrey Morgenthaler
Lauren Mote and 1918 by Jenny Adams
Christopher Lowder and 1930 by Ashley Pini
Tony Abou-Ganim and 1960 by Theodora Sutcliffe
Philip Duff and 1971 by Maggie Beale
Steve Olson and 1995 by Theodora Sutcliffe
Daniele Dalla Pola and 1998 by Fabio Bacchi
Chris Hysted-Adams and 2002 by Hayden Wood
Gromit Eduardsen and 2009 by Ashley Pini
Nikos Bakoulis & Vasilis Kyritsis and 2014 by Theodora Sutcliffe
Nico de Soto and 2015 by Jeffrey Morgenthaler

Bi-centenary writers

Jenny Adams is a full-time freelance writer and photographer who lives in New York City half the year and in Southeast Asia the other half. She focuses mainly on cocktails, bars, food and the interesting humans she meets along the way, and her words and images have appeared in more than 50 publications, including National Geographic, Robb Report, Hemispheres and Conde Nast Traveler.

Ashley Pini was born in Sydney, grew up in England and studied in Hong Kong and New Zealand before starting a career teaching English around Europe. In the late nineties he started working at the National Publishing Group in Australia, working on liquor industry titles including National Liquor News, Australian Hotelier and the Australian Liquor Industry Awards (ALIA). In 2010 Ashley launched his own titles. First came the Explore Drinks series of publications, taking years of trade knowledge to the consumer in what has become an 8-part series of titles covering the drinks industry by category. Explore Whisky went on to be a best-seller with covers that have included celebrities such as George Clooney, Bob Hawke and Jennifer Hawkins.

Maggie Beale is Scottish, a UK national, world traveller, and resident in Hong Kong since 1987. A native English speaker, speaks Italian, Spanish and some French. Co-Publisher & Managing Editor of Bar Talk magazine since 2007, the free on-trade moral-boosting magazine for the F&B industry. President of the Wine Writers Circle Hong Kong. Organizer of seminars, product knowledge and mixologist competitions for Professional Bartenders in Hong Kong. Delegate Consultant to Hong Kong Bartenders Association and Association of Bartenders and Sommeliers in Macau.

Fabio Bacchi is Italian and has been in the bar industry for 30 years and has worked as Bar Manager for Starwood Luxury Collection encompassing bars such as Harry's Bar Venice and Cipriani London. He speaks five languages and runs The Spirit, the iconic bar in Milan. In 2013 he found the monthly bar magazine, BarTales, published both online and print in three different languages.

Hayden Wood has been writing about his traveling, mixing drinks, sipping wine, pulling beer and sinking cocktails for some 25 years. In 2002, he released his first home enthusiasts cocktail book titled The Liquid Kitchen - Groovy Drinks and has since published a succession of award winning wine, beer, coffee and food books. In 2009 and went on to become a producer in the US working on tour for the Food Network out of New York and LA and is now Creative Director of Drinks Network. Hayden says, “My journey has me drinking with genuine people in some of the most unlikely of places. Drinking for me is more than a discovery about what goes in the drink, more than just taste. Drinking is liquid social lubrication that's a canvas for a good tale.”

Jeffrey Morgenthaler is an award-winning bartender (2013 Nightclub and Bar's Bartender of the Year and 2016 Tales of the Cocktail's American Bartender of the Year) and author of the first book devoted entirely to cocktail technique, The Bar Book: Elements of Cocktail Technique (Tales of the Cocktail's Best Spirits and Cocktail Writer, 2016). He currently manages the James Beard Award-nominated bar program at Clyde Common (Tales of the Cocktail's Best American Hotel Bar, 2014), and the celebrated Pepe Le Moko; both are located in Portland, Oregon.

Theodora Sutcliffe has been writing about bars, booze and bartenders since she joined the publication then known as CLASS magazine last century. Besides Difford's Guide, you'll find her journalism on BBC.com, CNN.com, the Guardian, the Telegraph, Vice, National Geographic Traveler, Discover magazine, the upcoming Oxford Companion to Spirits and Cocktails, and many other places. A Londoner for decades, she's now based in Bali, Indonesia, but remains a devotee of the Dick Bradsell Old-Fashioned.

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