Diageo United Kingdom


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Diageo Plc,
8 Henrietta Place,
United Kingdom

They make

Smirnoff Gold Collection image

Smirnoff Gold Collection

Launched September 2011 and aimed at travel retail, Smirnoff Gold Collection is a cinnamon spiced vodka based liqueur with edible gold leaf flakes.

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Archers Peach Schnapps

After its launch in 1988, this peach liqueur schnapps became the fastest growing drinks brand in the UK market. This innovative product has spurred a whole drinks category that did not exist prior to its launch. Its distinctive frosted bottle and litho printed graphics have been much copied.

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Smirnoff Blue Label No 57 Vodka

This high strength version of Smirnoff was launched in 1958. Today it is mostly sold in travel retail (duty free).

Smirnoff Nordic Berries image

Smirnoff Nordic Berries

An adaptation of what was originally known as Smirnoff Nørsk, this is the Smirnoff 21 vodka blend flavoured with an berry flavour essence. Smirnoff Nørsk was flavoured with distillate of Nordic berries and had a pale blue hue.

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Mahiki Coconut

Spin-off from the monumentally successful bar of the same name: a coconut liqueur made in the UK and based on Caribbean rum, neutral spirit with flavouring (it is not disclosed as to whether this is natural or not) and sweetened with sugar (we presume as nothing to indicate otherwise).

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Bell’s Original

Britain’s best-selling scotch is blended from up to 40 different whiskies. In 1994, Bell’s gained an eight year age statement but this proved short lived and was dropped a few years later due to a lack of aged stocks.

Smirnoff Green Apple Vodka image

Smirnoff Green Apple Vodka

Smirnoff Green Apple and Smirnoff Lime flavour extensions to Smirnoff’s No.21 blend s were launched simultaneously in 2009.

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Smirnoff Lime

Smirnoff Green Apple and Smirnoff Lime flavour extensions to Smirnoff’s No.21 blend s were launched simultaneously in 2009.

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J&B Rare

The number four Blended Scotch Whisky in the world, J&B Rare comprises a blend of some 40 different whiskies. This blended Scotch whisky attracted an A-list following in the 1960s including Frank Sinatra, Dean Martin and Sammy Davis Jr.

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J&B Ultima

Released in 1994 to celebrate Scotch whisky’s 500th anniversary, this is a blend of 128 whiskies including 12 grain whiskies and many rare malts (including a 1965 Springbank).

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J&B Jet

J&B Jet is a blend of Speyside malt whiskies and grain whiskies - expect fruity, fresh qualities in this light-coloured blend.

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J&B Reserve

A blend of the Scotch malt and grain whiskies aged to a minimum of 15 years.

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Jeremiah Weed Sweet Tea Liqueur

Launched in 2009, this is one of a range of products branded after a mythical Tennessee gentleman called Jeremiah Weed. Despite the “Southern Style” name (in this case looking somewhat Asian) this sweet tea liqueur is made and bottled in the UK. Best served over crushed ice – think iced tea.

Jeremiah Weed Sour Mash Brew image

Jeremiah Weed Sour Mash Brew

Produced and bottled in the UK, rather far from the brand’s marketing suggestion of USA’s Deep South, with a “Gentleman” and the “Sour Mash” term possibly cheekily hinting at another Southern gentleman. Made with fruit alcohol (16.5%), Bourbon (4.9%) and flavourings.

Jeremiah Weed Root Brew image

Jeremiah Weed Root Brew

Launched in 2011, Jeremiah Weed Root Brew is made with fruit alcohol (19.4%), spirit (1.6) and flavours. The man himself, the namesake of the company, apparently lives in the mountains of Kentucky. And Elvis lives near my mum!

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Black & White

Launched in 1884 by a newly established whisky merchant called James Buchanan, this blended Scotch was originally called ‘The Buchanan’ blend, it was sold in a black bottle with a white label. Drinkers stopped asking for the whisky by name and started referring to it as ‘Black and White’.

Buchanan's De Luxe 12 Year Old image

Buchanan's De Luxe 12 Year Old

In 1879 James Buchanan moved to London to work as a sales agent for a firm of whisky blenders and brokers. In 1884 he set up James Buchanan & Co. to establish his own blended Scotch whiskies, using his own name as a personal guarantee of quality.

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VAT 69

This blended Scotch whisky was created when William Sanderson, a blender in Leith, produced 100 different blends and asked a panel of tasters to choose their favourite. Obviously, they preferred blend, or vatting, number 69 and he started marketing the brand in 1882, originally in port wine bottles.

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Johnnie Walker The Royal Route

Released 17th October 2013, the last of three blends in the first Johnnie Walker’s Trade Routes series, inspired by the epic journeys made by the Walker family and their agents, navigating their way along the world’s trade routes. The royal route being from the Far East to the Mediterranean coast.

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J&B Urban Honey

Launched in April 2014, J&B Urban Honey is based on J&B Scotch Whisky infused with honey. Why ‘urban’? Is it made with honey collected from urban bee hives? We suspect not. More likely the marketers thought urban was ‘cool’.

Smirnoff White Vodka image

Smirnoff White Vodka

Introduced in June 2014 and aimed a travel retail (duty free), Smirnoff White vodka is chilled to -6°C and filtered through charcoal. The distinctive bottle has a clear “cut-glass” base which turns milky white towards the top of the bottle.

Pimm's No. 6 Vodka Cup image

Pimm's No. 6 Vodka Cup

25% Originally launched in 1964 as the sixth Pimm’s variety, 50 years later in 2014 Diageo withdrew Pimm's No. 6 from the market sighting “low customer demand”. However, after consumer complaints the company later announced the brand would be reinstated in summer 2015.


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Spirited Reviews January 2015

The following are new products we've received and other products reviewed during January 2014. We will continue to add to this page throughout the month...

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Tea is the dried leaves of the Camellia sinensis plant, a bush which comes in several varieties. The two most often grown for tea are Camellia sinensis...

The 7 great vodka myths / truths image

The 7 great vodka myths / truths

Vodka is the purest of spirits so the nuances between one brand and another can be subtle. Hence the promotional literature that accompanies the various...

Maotai or Moutai image

Maotai or Moutai

Maotai (茅台酒), also spelt moutai, sometimes mao-tai or mao tai, is a type of baijiu that's China's most prestigious spirit. Many Chinese place maotai...


World's top drinks websites image

World's top drinks websites

With the millions and millions of websites in the world, it's a real achievement when a site is a member of the coveted top 100,000 most-visited sites...

Hangover cures image

Hangover cures

Whether you call it a 'katzenjammer'(wailing of cats), a 'futsukayoi'(two day drunk) or a 'kopparslagare'(coppersmith), the hangover is...

The science of beer goggles image

The science of beer goggles

Beauty is in the eye of the beer holder Beer goggles are officially a thing. So much of a thing, in fact, that they even feature in the venerable Oxford...

How to open a bottle of champagne & sabrage image

How to open a bottle of champagne & sabrage

Too much of anything is bad, but too much champagne is just right, said Mark Twain, and he was bang-on. Champagne is our go-to drink for celebrations,...

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