alc./vol: 40%
Proof: 80°
Vintage: Non-vintage
Aged: Unaged
Product of: Sweden
Svedka was created in 1998 by Guillaume Cuvelier, previously an executive with Moet Hennessy and the Belgium-based Alco Group. The brand quickly grew in the US, partly due to a clever advertising campaign. Set in 2033, and featuring a robot (or ‘Femme Bot’) with a voluptuous breast plate.
The futuristic ads cast the robot as the unlikely star and ‘the future of adult entertainment’, the advertisements carried the strap line ‘voted #1 vodka of 2033’.
Svedka was acquired by Constellation Brands in March 2007 for £195 million.
Svedka is made from Swedish winter wheat using a five column distillation process.
Sample not received so no tasting notes available.
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