We are a small family-owned business operating one of the world's largest and most visited drinks-related websites. Difford's Guide is aimed at providing you and other discerning drinkers with factual and impartial information on cocktails, cocktail culture, and generally what to drink and where to drink it, along with our opinion on what's good, bad or just indifferent.
Our brand was first established in 2001 by Simon Difford, and in addition to this website we also publish a series of drinks guide books under the Difford's Guide brand name, with Difford's Guide to Cocktails, now in its 17th edition, the best-known.
From cocktails, to product tastings, distilleries, industry personalities and bar reviews, we strive to make Difford's Guide a global authority on drinking culture, whichever side of the bar you're on.
Although Difford's Guide is our brand name our company name is Odd Firm of Sin Ltd, an anagram of Simon Difford, who when he found this out, particularly as a devout humanist, couldn't resist making good use of it.
Although Simon changed the name, the company was initially founded in 1997 and for more than two decades has amassed unrivalled databases populated with images and information on all areas of alcoholic beverages including beers, wines, spirits, cocktails, bars, distilleries, breweries, brand owning companies, distributors and the bartenders, distillers and others who work in the drinks industry.
All this demands thousands of fabulous images to accompany our award-winning writers' prolific content - we have shot photographs of cocktails (over 5,000 images alone), bartenders, bars, distilleries, and distillers. As a result, we believe we own the world's largest drinks-related photographic library.