No age statement
Closure: Screw / Stelvin cap
Product of: United States
Red Stag is based on 4 year-old Jim Beam bourbon which has been infused with black cherry flavours and, we suspect, quite a lot of sugar. It launched in the USA in 2009, selling in excess of 200,000 cases in its first year. The first flavoured bourbon to hit the UK market, it launched in April 2011.
Sampled on 25/04/2011
Clear, Bright golden yellow.
Buttery popcorn, new leather, polished shoes nose with cinnamon and bubble-gum aromas. Distinct lack of cherry aromas - more sweet bran.
Sweet and yet fiery palate with prickly cinnamon and popcorn. The flavour hangs around for time, somewhat reminiscent of having sucked on a stick of British rock (that's a type of candy for non-British readers).
Has great commercial appeal.