Listing your product on Difford's Guide
We are keen to feature as many spirits, liqueurs, beers, wines, and non-alcoholic products as possible on Difford's Guide and we create a dedicated page for each additional product to carry interesting, relevant, and useful information for our readers, as well as links to online retailers and the relevant brand's website.
To help cover the time involved in setting up a new page with associated links, we charge a fee of UK £240 + VAT / USA $330 / Euro €270 to create each dedicated product page. Updates to that page (info, packaging changes, etc.) within the first 12 months of listing are free, but in subsequent years, we may charge 50% of the listing fee to update pages and refresh images/information.
To add your product to Difford's Guide
- Please join Difford's Guide if you are not already a member (it's free), and ensure you are logged in.
- Proceed directly to our simple to complete online Product Listing form to share information about your product and upload product images. It's a long form, but mostly check boxes. Just complete what you can.
Each dedicated product page includes:
- Bottle/can image in portrait format, with the facility to also display multiple product images on scroller.
- Link to brand's own website
- Product summary - we'll display as much salient and useful information as we can write from the information we are sent.
- Product information - basic specifications such as alc./vol. with option to add extended information including calories, allergens and suitability for vegetarians, vegans etc. We encourage brand owners to supply as much information as possible.
Tasting notes and rating out-of-5
- If we receive a tasting sample, then we will also add tasting notes and our qualitative rating out-of-5.
- Receiving a sample is not a condition of listing, and we are happy to produce a dedicated product page on Difford's Guide with the above without reviewing.
- We do not charge for tastings/reviews or for updating tastings/reviews. (We just charge for listing).
- Products receiving a qualitative rating of 4-out-of-5 or above will be issued a Difford's Guide Quality Stamp subject to the brand having provided sufficient product information.
