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Basically, a Negroni with bourbon replacing gin. The original 1927 recipe calls for equal parts, but I've previously favoured a 3:2:2 (45ml bourbon, 30ml...
I made the Boulevardier using the 3:1:1 ratio and the outcome was great. Used Jim Beam Bourbon, Campari and Martini Rosso ,the best in their categories brought out the right flavour you want. I will experiment later on with Apertivo, Bullet bourbon or Southern Comfort with Rosso martini to compare the taste. As of now,let me enjoy this product of mine !