The prize

We realise that entrepreneurs are not easily put in a box, and therefore a 'one size fits all' prize wouldn't be the most appealing.

Instead we offer to tailor-make a prize package for the winner to the value of €20k, based on their location and stage in their business.

It will be a package of profile building support such as an advertising campaign in a major business publication, business and strategic expertise, speaker and networking opportunities as well as mentoring. The winner will also have access to Pernod Ricard resources to support them in a project.

Last year's winner, Carina Soto Velasquez, donated her prize to support the Parabere Forum, a "forum that made [her] not only better as an entrepreneur but also as a person."

PARABERE Forum is an annual event that gathers thought-leaders in the field of gastronomy, food and nutrition. It aims to create a powerful, global network in order to strengthen the influence of women in the food sector. Thanks to Carina's donation, Parabere Forum created a new program "Parabere Grant" that will offer an opportunity to bring over to the forum women that fight for a cause, that have a project and need a voice, giving them this platform to share their stories and keep building a network that will help them to achieve their goals.

The winner will be profiled here on Difford's Guide where their story will be brought to life to a far-reaching trade and consumer global audience.

Not only that, Havana Club are offering a trip to Cuba to experience Cuban entrepreneurial culture and the home of Havana Club rum and a trip to BCB Berlin to network with the global drinks industry.

Further still, the winner will receive a trophy to commemorate their achievement.

The additional three award winners will receive a tailor-made package to the value of €10,000.

All 10 finalists will be invited to Cuba to experience Cuban entrepreneurial culture and the home of Havana Club rum.

Havana Club 7 Year Old image

Havana Club 7 Year Old

This Cuban rum, aged for a minimum of seven years in ex-bourbon casks, is produced by a joint-venture between Pernod and state-owned Cuba Ron.

Havana Club 3 Year Old image

Havana Club 3 Year Old

The best-known expression of the leading Cuban rum brand, this light rum is aged for three years in ex-bourbon casks giving it a light straw yellow hue.

Havana Club Anejo Especial Rum image

Havana Club Anejo Especial Rum

A blend of rums made from the fermented molasses of sugar cane harvested in Cuba, distilled using column stills and aged for up to five years. The blend

Havana Club Professional Edición A image

Havana Club Professional Edición A

El Floridita is one of Havana’s, and indeed the world’s, most legendary bars. Pouring some 90 cases of rum per week, it’s also one of Havana Club’s

Havana Club Professional Edición B image

Havana Club Professional Edición B

Bottled in July 2018, this rum is the brilliant result of a mistake and a bartender, Nick Strangeway, working with a Cuban Maestro del Ron Cabano, Asbel

Havana Club Professional Edición C image

Havana Club Professional Edición C

Havana Club Professional Edition C is a rich and raw gold rum blended from young aromatic aguardiente with older rum bases aged in San José distillery's

Havana Club Professional Edición D image

Havana Club Professional Edición D

Havana Club Professional Edition D is a fresh aromatic white rum made from a blend of fresh destilado de caña with full-bodied and aromatic extra-aged

Havana Club Tributo 2017 (2nd Edition) image

Havana Club Tributo 2017 (2nd Edition)

Launched in March 2017, Tributo 2017 is the second release in Havana Club's Tributo collection and comprises 2,500 bottles. The press release which accompanied

Havana Club Seleccion de Maestros Rum image

Havana Club Seleccion de Maestros Rum

Launched in 2011, the liquid inside Selección de Maestros is believed to be the same as the former Cuban Barrel Proof. Exceptional casks of aged rum are

Havana Club Maximo Extra Anejo Rum image

Havana Club Maximo Extra Anejo Rum

Máximo is an ultra-premium rum created by Don José Navarro, Primer Maestro Ronero, by blending a selection of rums from the ageing cellars of Havana