Giacosa x 69 Colebrooke Row

The birthplace of the Negroni lands in London for one night only. Book your spot now!

Giacosa, the legendary Florentine bar where the Negroni was first poured, is taking over 69 Colebrooke Row for one unforgettable evening.

Heritage cocktails, Italian elegance and modern mixology, served in the heart of London.

Giacosa Bar Manager Mirko Maurrello

Come and join us in celebrating the Negroni with the team from Giacosa!

When | Monday 30 June, 6pm til late
Where | 69 Colebrooke Row, London, N1 8AA

Book your spot

About Giacosa

Giacosa is an authentic piece of Florentine history. more than a bar, it's a cornerstone of Italian cocktail heritage. Founded in 1860 by the Giacosa brothers, the café emerged during a time when Via Tornabuoni was the vibrant heart of the city's cultural and social life. It quickly became a favourite meeting place for international travellers and local tastemakers alike. Its most enduring legacy was sealed in 1919, when Count Camillo Negroni ordered an Americano with gin - giving birth to the now-iconic Negroni cocktail, right here at Caffè Giacosa.

Giacosa: The Return of a Symbol

Though the original venue closed its doors in 2017, Giacosa was recently reborn in a new space just a few steps from its historic home. The revived venue draws inspiration from its past, with interiors influenced by archival photography, blending timeless elegance with a contemporary spirit.

Beyond Tradition : a New Landmark for Mixology

Today, Giacosa is once again a destination for cocktail lovers. At the bar, a new generation of bartenders celebrates the Negroni's roots while reinterpreting Italian mixology through a refined, modern lens. With a focus on quality, innovation and a deep respect for tradition, Giacosa honours Florence's role in cocktail history - and continues to shape its future.

Book your spot for the Giacosa takeover of 69 Colebrooke Row on Monday 30 June and join Mirko Maurrello, the Bar Manager of Giacosa, with a classic Negroni.