The Virtual Happy Hour
Steph Di Camillo-May, Anna Grant and Josh Linfitt were faced with a harsh realisation - the current situation would lead to a lot of venue closures, some of them permanent.
They decided to do something about it and started the #thevirtualhappyhour initiative.
This encourages people to share drinks with friends over the internet whilst imagining they are in their favourite watering hole and supporting that venue by making a donation, contributing to crowdfunding, buying merch or cocktails if they offer that service.
Since the video it has been mentioned on national TV and is picking up more steam.