Martini Racing Ciclismo's ultimate cycling challenge brings together bartenders from across the globe.
Share in all the ongoing action at La Classica... as it happens!
MARTINI RACING La Classica 2019 kicked off on 21st September in Florence, Italy, for a three-day, 300km cycling challenge.
The MARTINI RACING La Classica cycling challenge weekend is the global highlight of MARTINI RACING CICLISMO, a program dedicated to building community and improving well-being in the hospitality industry.
Bringing together 50 selected bartenders from around the world, the group descended on the city for an event briefing and received their unique MARTINI RACING cycling kit. The action began on 22nd September when the riders departed, from Florence to Rome, covering 300km during the challenge through Italy's beautiful landscape, pushing themselves mentally and physically while supported by professional coaches and support crews.
The peloton will finish their ride at the Roma Bar Show on 24th September. You can follow their journey on our social media channels during the ride and explore the highlights here after La Classica finishes.
Here's some images from last year's ride to give you a taster...