La Classica La Classica

La Classica

Martini Racing Ciclismo’s ultimate cycling challenge brings together bartenders from across the globe.


MARTINI RACING LA CLASSICA 2018 kicked off on the 15th September in Milan, Italy.

45 bartenders from around the world descended on to this iconic city for an event briefing and wonderful dinner at the famous Martini Terrazza hosted by the MARTINI team and former pro Daniele Ratto.

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Each participant received their unique MARTINI RACING cycling kit in the iconic brand colours. The riders departed on Sunday 16th from Pavia to Casa Martini, Pessione, covering 220km over two days through the beautiful Vermouth land and Asti hilly landscape, experienced cyclist and newbie rode together as a team completing the challenge on time for Aperitivo.

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MARTINI RACING La Classica cycling challenge weekend is the global highlight of The MARTINI RACING CICLISMO, a program dedicated to building community and improving well-being in the hospitality industry.

Each year we will celebrate each individual achievements bringing together selected bartenders from around the world together to locations close to MARTINI for a lifetime cycling ride experience. Participants will ride for two days through outstanding landscapes, starting from one iconic city to another, challenging themselves mentally and physically, km after km, hill after hill, supported by professional coaches, support crews and a team capturing the action to broadcast live.

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The trip will end with an event to celebrate the achievements, camaraderie and new relationships which have formed as a result of the event with both individuals and the brand, for memories that will stay with the riders forever.

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HOW DO I PARTICIPATE IN MARTINI RACING LA CLASSICA?

For the chance to secure a place bartenders are asked to take part to localised MARTINI RACING CICLISMO activities in the involved markets, or to complete digital challenges set via STRAVA through the MARTINI RACING CICLISMO global club to enter into a prize draw.

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