2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.

Coffee Collective

Ingrained

Leaders of Change Jocotenango

Taproots

The Hand Up Mentorship Program

Turning Mirrors into Windows

The Good Samaritan

Ecomanifest

The Botanical Balcony Club

So Fresh & So Glean

#Nostress

Ugly Fruit Project

One Giant Cause

Bee Grown Up

Square One

What Are You Hungry For?

Ketel One Symbiotic Serve – The Wheel of Teal

Ketel One For Each One

Make Earth Colorful Again

The Martini Syndicate

One Circle & the Nolet Grind
Rebuilding Kumamoto Castle
Better together
Break Bread Collective

Cleaner & Greener
Bartender's Promise

The Butterfly Community

Project K.O.R.N (Ketel One Resourceful Neighborhood)

Another one chance

Secrets for a longer life...

Ketel One Hive Mind

Every little helps

Traditional Market Collaboration

Raise a Glass

Schedule One!

Energy Brings Back Energy

Connecting roots

Community Garden
Hydrophonic Garden

First steps matter!

Comunidad Caribe

ReBread Society

Zest of Happiness

Joy Comes In The Morning

Garden of Balance

One Drink One Bartender

By Growing Together

On Our Lips

Share The Kode
