2021 Initiatives
Building on community-led projects already inspired by previous years, Ketel One once again challenged bartenders to participate as part of Diageo Reserve's World Class competition.
The following finalists were all asked to use the breadth of their creativity and a flair to use mindfully sourced ingredients to create an inspired Ketel One Vodka serve that impacts people, businesses, or a cause in their community through a bartender-led initiative.
As you can see from the breadth of these initiatives, the challenge has inspired the creation of a wide range of projects with a positive impact on communities around the world but the one that stood out most for the judges was Evan Stroeve and his Martini Syndicate.
Turning Mirrors into Windows
Project K.O.R.N (Ketel One Resourceful Neighborhood)
Bartender's Promise
Rebuilding Kumamoto Castle
Community Garden
What Are You Hungry For?
Traditional Market Collaboration
Energy Brings Back Energy
Ketel One Symbiotic Serve – The Wheel of Teal
Cleaner & Greener
Ugly Fruit Project
Another one chance
Bee Grown Up
Secrets for a longer life...
The Butterfly Community
Square One
Zest of Happiness
Share The Kode
Better together
Ecomanifest
By Growing Together
Garden of Balance
Ketel One For Each One
So Fresh & So Glean
#Nostress
First steps matter!
Raise a Glass
Coffee Collective
Comunidad Caribe
One Giant Cause
Make Earth Colorful Again
Connecting roots
The Botanical Balcony Club
ReBread Society
Ingrained
One Circle & the Nolet Grind
Ketel One Hive Mind
The Good Samaritan
On Our Lips
Leaders of Change Jocotenango
One Drink One Bartender
Schedule One!
The bounce back initiative
The Hand Up Mentorship Program
Break Bread Collective
Every little helps
Joy Comes In The Morning
Taproots
The Martini Syndicate
