Altos Tahona Society Competition 2025

This ground-breaking competition showcases Altos Tequila's commitment to both people and the planet, while also playing a role in the Tahona Society's mission to share knowledge, empower bartenders, and create a stronger, more sustainable future for the industry as a whole.

Bartenders are challenged to develop sustainable projects, and the 11 best have been invited to travel to the home of Altos in Jalisco, Mexico, to present their ideas to a panel of judges. The winners will be awarded US$50,000 to help bring their idea to life with the guidance of a coaching team of experts from the Harvard Innovation Labs.

The 2025 Finalists

We wish all the very best and look forward to seeing a winning project emerge, then helped become a reality, and start making a difference.

Vote for your favourite project

Country: Australia
Project: Taste
Bartender: Alejandro Archibald
A mobile truck initiative serving food and cocktails made from surplus produce, aiming to reduce waste and support local sourcing.

Country: Canada
Project: The Social Impact Bar & Beverage Lab
Bartender: Marcus Huynh
A bar and beverage lab concept in Toronto to spark dialogue, mentor talent, and model sustainable, inclusive hospitality.

Country: Colombia
Project: Shaking Lives
Bartender: Cristina Botero
A training initiative empowering vulnerable youth for hospitality careers, through gamified learning, mentorship, and industry connections.

Country: Gulf
Project: Mixonomics
Bartender: Miriam Guida
An emerging financial initiative to help bartenders build stability, invest wisely, and strengthen community.

Country: Italy
Project: ColLAB
Bartender: Luca Funari
An emerging shared lab model helping bars reduce waste and costs by rethinking tools, spaces, and sustainability.

Country: Mexico
Project: Brindemos Bienestar
Bartender: Audrey Hands
A hospitality well-being initiative using real-time feedback and expert analysis to create safer, more supportive workplaces.

Country: UK
Project: Shake for change
Bartender: Giuseppe Quartararo
An emerging platform idea connecting bartenders to host cultural cocktail events that raise funds for local charities.

Country: US
Project: BarSpoon of Change
Bartender: Cynthia Philippe
A mobile breast cancer screening initiative in development, bringing affordable preventive care directly to hospitality workers.

Country: US
Project: C-Sweet Syrups
Bartender: Christina Mercado
An emerging sustainable syrup brand offering natural, low-glycemic alternatives to refined sugar for bars and cafés.

Country: US
Project: Batch Math
Bartender: Nikolas Sparks
A bar management app in development that uses existing data to help teams reduce costs and waste without disrupting service.

Country: China
Project: Ring Zhao
Bartender: Ring Zhao
A tea-based cocktail bar and project blending Phoenix Dancong with spirits to share Chinese heritage. Through global masterclasses and low-impact harvests, it promotes cultural sustainability.