Summer of Brunch - perfect your serves
Words by Carlsberg Britvic (advertorial)
Photography by Carlsberg Britvic
As summer approaches and the brunch occasion continues to grow in popularity1, venues have a golden opportunity to make the most of this by offering irresistible summer serves.
From refreshing mid-morning cocktails that pair perfectly with brunch dishes, to iced coffees and smoothies, there's more than one way to wow consumers. With the help of Mix with Carlsberg Britvic, you can effortlessly upgrade your brunch drink options and drive sales - during what is such an important season for operators and bartenders.
46% of consumers say that brunch is their favourite weekend meal2, meaning this occasion has become an integral way to engage with consumers, be memorable and drive revenue. With 61% of consumers going to brunch to mark an occasion or to socialise3, brunch has evolved beyond simply eggs and avocado - customers are now seeking more elevated experiences that they can't recreate at home and drinks are a good place to start.
Drinks can take centre stage at out of home brunch occasions with innovative and trending serves. This includes light and fizzy options such as The Aperol Spritz, which has consistently ranked among the top cocktails in the UK on brunch cocktail lists.4
So, to help support bartenders this summer, Mix with Carlsberg Britvic is launching its 'Summer of Brunch' campaign, helping outlets to deliver standout experiences that keep customers coming back for more. Filled with recipe inspiration, high quality imagery of the serves, and suggested social media content, the 'Summer of Brunch' toolkit is there to help outlets captivate customers through fabulous serves!
Here's a sneak peak of what you can expect with some recipe inspiration...
To appeal to those on the hunt for savoury cocktails our Bloody Mary recipe is a standout choice. This classic serve – featuring Britvic tomato juice, vodka, lemon, Worcestershire sauce, and Tabasco, is a sure way to add a kick to your brunch menu. For an elevated touch, garnish with a lemon wedge and celery stick.
For those with a sweet tooth, our Salted Caramel Iced Latte is a decadent crowd pleaser. This indulgent serve, made from Plenish Soya M*lk, salted caramel syrup, Jimmy's Espresso Concentrate, and a pinch of sea salt, will certainly appeal to the coffee lovers. Finish with a topping of whipped cream and a drizzle of caramel sauce to ensure the wow factor.
With 72% 5 of consumers favouring spritz serves, why not offer our White Sangria. The vibrant twist on a Spanish classic combines lemon juice, Mathieu Teisseire Elderflower Syrup, R. White's Lemonade, and Prosecco. Garnish with a wedge of lime, fresh raspberries, and an apple slice to make it truly stand out. For an inclusive option that caters to all guests at the table, try our Innocent Sangria – a delicious alternative that simply swaps the Prosecco to an alcohol-free alternative.
Our Berry Brunch Smoothie, a dairy-free blend of Plenish Soya M*lk, Mathieu Teisseire Raspberry Syrup, and blackberries, offers a refreshing yet nutrient-packed treat. With 64% 6 of consumers actively taking steps to lead a healthier lifestyle, this vibrant smoothie is an ideal choice for those looking to indulge without compromising on health and wellness.
That's not all! Want more information and a wider variety of our recommended summer brunch serves? Head over to this Mix with Carlsberg Britvic platform now.
Sources:
1. Strong Roots Brunch Report 2024 CGA Winning in Earlier Dayparts in the on Premise Toluna Insights Independent Marketing Panel of 500
2. Strong Roots Brunch Report 2024 CGA Winning in Earlier Dayparts in the on Premise Toluna Insights Independent Marketing Panel of 500
3. Strong Roots Brunch Report 2024 CGA Winning in Earlier Dayparts in the on Premise Toluna Insights Independent Marketing Panel of 500
4. Drinks International Report 2024
5. Insight Trends World, May 2024
6. Innova Market Insights March 2025
