This has become a staple in my drinks cupboard. It is a superb alternative to Campari (which can sometimes be a bit of a blunt instrument in delivering bitterness). The Americano Rosa sits somewhere between a bold vermouth and Campari in bitterness, but it has a roundness and complexity that brings interest to many cocktails. If I was to suggest one drink to persuade anyone it would be a Celebration: equal parts cognac, sweet vermouth, cocchi Americano rosa, dash of orange bitters. Superb.