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Great in a modified Rosita (subbing for vermouth) and makes an interesting Corpse Reviver variant, but otherwise slightly underwhelming (which is shocking given how good the rest of Cocchi's range is)

Inspired by the Strawberry on Acid, I made a strawberry & lemon zest "shrub" with balsamic vinegar (2:1) and mixed 1/2 oz each of the Rosa and the shrub with 1 oz of Gin and topped with prosecco to make a variation on the French 75. The Rosa is king, and is a very interesting addition to most drinks. Also excellent when diluted with ice

Would this be considered a "Red Bitter Liqueur" a la these https://www.diffordsguide.com/beer-wine-spirits/category/1288/red-bitter-liqueurs

Thanks for your reccomendation Bill. Indeed the Cocchi Rosa makes an excellent Celebration! Might I also suggest a Quintessential Royal? Cocchi Rosa blends seamlessly with Cynar, scotch and chocolate bitters.

This has become a staple in my drinks cupboard. It is a superb alternative to Campari (which can sometimes be a bit of a blunt instrument in delivering bitterness). The Americano Rosa sits somewhere between a bold vermouth and Campari in bitterness, but it has a roundness and complexity that brings interest to many cocktails. If I was to suggest one drink to persuade anyone it would be a Celebration: equal parts cognac, sweet vermouth, cocchi Americano rosa, dash of orange bitters. Superb.