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It's rich in both colour and flavour. Don't scrimp on the quality of raspberry jam; use three flat barspoons (15-20ml). Sasha's original recipe specifies...
A jar of Bonne Maman Raspberry conserve holds 370g of jam, or 260g/260ml water. So, 20ml of jam weighs (20 x (260/370)) = 14g. Weigh directly into your shaker on your kitchen scales. No mess, no faff, consistent and repeatable.